Social Approaches to Aggression:

Social Learning Theory:
Aggression cannot be explained using only direct experience.

Observation

VICARIOUS REINFORCEMENT

MENTAL REPRESENTATION

MENTAL REPRESENTATION

MAINTENANCE THROUGH DIRECT EXPERIENCE

MAINTENANCE THROUGH DIRECT EXPERIENCE

BOBO DOLL STUDY
BANDURA ET AL (1961)

METHOD

RESULTS

SUPPORTING STUDY
BANDURA AND WALTERS (1963)

DEINDIVIDUATION - Gustave Le Bon (1895)

ANONYMITY

MAIN STUDY - ZIMBARDO (1969)

METHOD

EVALUATION

CONTRADICTORY EVIDENCE FOR DEINDIVIDUATION - POSTMES AND SPEARS (1998)

SUPPORT FOR DEINDIVIDUATION - MANN ET AL (1981)

LOCAL GROUP NORMS - JOHNSON AND DOWNING (1979)