Kathleen Keller
Quiz by , created more than 1 year ago

A test for Strategic Marketing

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Kathleen Keller
Created by Kathleen Keller almost 3 years ago
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  • Objective 4 Test

    Question 1 of 24

    1

    The package of a popular box of cereal describes calories, fiber content, and carbohydrate intake. This is an example of which part of packaging?

    Select one of the following:

    • Brand

    • Label

    • Trademark

    • Universal Product Code (UPC)

    Question 2 of 24

    1

    The popular racing series, NASCAR, is a blend of brands for the benefit of both companies. This is an example of which type of branding?

    Select one of the following:

    • Co-branded

    • Generic

    • Family

    • Private

    Question 3 of 24

    1

    Coca-Cola decided to change its PowerAde product to improve the taste. This is an example of which type of product adjustment?

    Select one of the following:

    • Contraction

    • Extension

    • Modification

    • Reposition

    Question 4 of 24

    1

    The Durham Bulls offers mini-packages of tickets to customers at a reduced cost when compared to individual tickets. This is an example of which service marketing mix component?

    Select one of the following:

    • Place

    • Price

    • Product or service

    • Promotion

    Question 5 of 24

    1

    A local car repair shop is known for its service, dependability, and accuracy. This is an example of which characteristic of service quality?

    Select one of the following:

    • Assurance

    • Empathy

    • Reliability

    • Tangibles

    Question 6 of 24

    1

    Alex took his wife to the best restaurant in town for their anniversary. This purchase is an example of which type of consumer product?

    Select one of the following:

    • Convenience

    • Shopping

    • Specialty

    • Unsought

    Question 7 of 24

    1

    Sprint sells digital and cellular phone communications, e-mail, and text messaging. This is an example of which service marketing mix component?

    Select one of the following:

    • Place

    • Price

    • Product or service

    • Promotion

    Question 8 of 24

    1

    JVC Corporation makes and sells televisions, speakers, DVD players, and other electronic devices. JVC is an example of which type of branding?

    Select one of the following:

    • Co-branded

    • Generic

    • Family

    • Private

    Question 9 of 24

    1

    Due to low sales volume, Wendy’s eliminated its Frescata Sandwich selection from its menu. This is an example of which type of product adjustment?

    Select one of the following:

    • Contraction

    • Extension

    • Modification

    • Reposition

    Question 10 of 24

    1

    Rainforest Cafe mails a newsletter informing customers of new entrees at its restaurants. This is an example of which service marketing mix component?

    Select one of the following:

    • Place

    • Price

    • Product or service

    • Promotion

    Question 11 of 24

    1

    A tax preparation firm offers free electronic filing for new customers. This is an example of which service marketing mix component?

    Select one of the following:

    • Place

    • Price

    • Product or service

    • Promotion

    Question 12 of 24

    1

    Ted bought a new lawn mower at a home improvement store. This item is an example of which type of consumer product?

    Select one of the following:

    • Convenience

    • Shopping

    • Specialty

    • Unsought

    Question 13 of 24

    1

    Amber just turned 17. She has a car but needs to purchase insurance. This purchase is an example of which type of consumer product?

    Select one of the following:

    • Convenience

    • Shopping

    • Specialty

    • Unsought

    Question 14 of 24

    1

    National Car Rental offers its Emerald Club members the opportunity to rent a car online and avoid the customer service desk at a local rental facility. The customer simply chooses a car, checks in with the parking lot attendee to provide his or her driver’s license verification, and drives away. This is an example of which level of relationship marketing?

    Select one of the following:

    • Financial

    • Social financial

    • Structural

    • Structural social financial

    Question 15 of 24

    1

    State Farm Insurance protects a person’s house against loss from fire. This is an example of which characteristic of a service?

    Select one of the following:

    • Heterogeneous

    • Inseparable

    • Intangible

    • Perishable

    Question 16 of 24

    1

    Diet Coke is a popular, well-branded product. This is an example of which type of branding?

    Select one of the following:

    • Co-branded

    • Generic

    • Individual

    • Manufacturer

    Question 17 of 24

    1

    Bill bought milk and flour at the grocery store. These items are an example of which type of consumer product?

    Select one of the following:

    • Convenience

    • Shopping

    • Specialty

    • Unsought

    Question 18 of 24

    1

    Television manufacturers have slowed the production of analog televisions due to federal regulations about HDTV. This product is in which stage of the product life cycle?

    Select one of the following:

    • Introductory

    • Growth

    • Maturity

    • Decline

    Question 19 of 24

    1

    Companies often solicit suggestions for new products from customers. This is an example of which step in the new product development process?

    Select one of the following:

    • Idea generation

    • Idea screening

    • Business analysis

    • Development

    Question 20 of 24

    1

    Polo is in the process of evaluating consumer preferences for a new line of men’s cologne. The company is in which step of the new product development process?

    Select one of the following:

    • Idea screening

    • Development

    • Test marketing

    • Commercialization

    Question 21 of 24

    1

    Apple decided to introduce and heavily market a new iPod model every year. The product is in which stage of the product life cycle?

    Select one of the following:

    • Introductory

    • Growth

    • Maturity

    • Decline

    Question 22 of 24

    1

    A soft drink company receives suggestions every day about new flavors. The company then evaluates these ideas to see how they align with the company’s mission. The company is in which step of the new product development process?

    Select one of the following:

    • Idea generation

    • Idea screening

    • Business analysis

    • Development

    Question 23 of 24

    1

    Chick-fil-A decided to expand the distribution of its newest sandwich due to a high rate of sales and profitability. The product is in which stage of the product life cycle?

    Select one of the following:

    • Introductory

    • Growth

    • Maturity

    • Decline

    Question 24 of 24

    1

    Caribou Coffee determined that a new coffee drink will align perfectly with the company’s existing product line. It has begun to evaluate the costs and profitability for the item. The company is in which step of the new product development process?

    Select one of the following:

    • Idea generation

    • Idea screening

    • Business analysis

    • Development