Objective 4 Test

Kathleen Keller
Quiz by Kathleen Keller, updated more than 1 year ago
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Description

A test for Strategic Marketing
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Resource summary

Question 1

Question
The package of a popular box of cereal describes calories, fiber content, and carbohydrate intake. This is an example of which part of packaging?
Answer
  • Brand
  • Label
  • Trademark
  • Universal Product Code (UPC)

Question 2

Question
The popular racing series, NASCAR, is a blend of brands for the benefit of both companies. This is an example of which type of branding?
Answer
  • Co-branded
  • Generic
  • Family
  • Private

Question 3

Question
Coca-Cola decided to change its PowerAde product to improve the taste. This is an example of which type of product adjustment?
Answer
  • Contraction
  • Extension
  • Modification
  • Reposition

Question 4

Question
The Durham Bulls offers mini-packages of tickets to customers at a reduced cost when compared to individual tickets. This is an example of which service marketing mix component?
Answer
  • Place
  • Price
  • Product or service
  • Promotion

Question 5

Question
A local car repair shop is known for its service, dependability, and accuracy. This is an example of which characteristic of service quality?
Answer
  • Assurance
  • Empathy
  • Reliability
  • Tangibles

Question 6

Question
Alex took his wife to the best restaurant in town for their anniversary. This purchase is an example of which type of consumer product?
Answer
  • Convenience
  • Shopping
  • Specialty
  • Unsought

Question 7

Question
Sprint sells digital and cellular phone communications, e-mail, and text messaging. This is an example of which service marketing mix component?
Answer
  • Place
  • Price
  • Product or service
  • Promotion

Question 8

Question
JVC Corporation makes and sells televisions, speakers, DVD players, and other electronic devices. JVC is an example of which type of branding?
Answer
  • Co-branded
  • Generic
  • Family
  • Private

Question 9

Question
Due to low sales volume, Wendy’s eliminated its Frescata Sandwich selection from its menu. This is an example of which type of product adjustment?
Answer
  • Contraction
  • Extension
  • Modification
  • Reposition

Question 10

Question
Rainforest Cafe mails a newsletter informing customers of new entrees at its restaurants. This is an example of which service marketing mix component?
Answer
  • Place
  • Price
  • Product or service
  • Promotion

Question 11

Question
A tax preparation firm offers free electronic filing for new customers. This is an example of which service marketing mix component?
Answer
  • Place
  • Price
  • Product or service
  • Promotion

Question 12

Question
Ted bought a new lawn mower at a home improvement store. This item is an example of which type of consumer product?
Answer
  • Convenience
  • Shopping
  • Specialty
  • Unsought

Question 13

Question
Amber just turned 17. She has a car but needs to purchase insurance. This purchase is an example of which type of consumer product?
Answer
  • Convenience
  • Shopping
  • Specialty
  • Unsought

Question 14

Question
National Car Rental offers its Emerald Club members the opportunity to rent a car online and avoid the customer service desk at a local rental facility. The customer simply chooses a car, checks in with the parking lot attendee to provide his or her driver’s license verification, and drives away. This is an example of which level of relationship marketing?
Answer
  • Financial
  • Social financial
  • Structural
  • Structural social financial

Question 15

Question
State Farm Insurance protects a person’s house against loss from fire. This is an example of which characteristic of a service?
Answer
  • Heterogeneous
  • Inseparable
  • Intangible
  • Perishable

Question 16

Question
Diet Coke is a popular, well-branded product. This is an example of which type of branding?
Answer
  • Co-branded
  • Generic
  • Individual
  • Manufacturer

Question 17

Question
Bill bought milk and flour at the grocery store. These items are an example of which type of consumer product?
Answer
  • Convenience
  • Shopping
  • Specialty
  • Unsought

Question 18

Question
Television manufacturers have slowed the production of analog televisions due to federal regulations about HDTV. This product is in which stage of the product life cycle?
Answer
  • Introductory
  • Growth
  • Maturity
  • Decline

Question 19

Question
Companies often solicit suggestions for new products from customers. This is an example of which step in the new product development process?
Answer
  • Idea generation
  • Idea screening
  • Business analysis
  • Development

Question 20

Question
Polo is in the process of evaluating consumer preferences for a new line of men’s cologne. The company is in which step of the new product development process?
Answer
  • Idea screening
  • Development
  • Test marketing
  • Commercialization

Question 21

Question
Apple decided to introduce and heavily market a new iPod model every year. The product is in which stage of the product life cycle?
Answer
  • Introductory
  • Growth
  • Maturity
  • Decline

Question 22

Question
A soft drink company receives suggestions every day about new flavors. The company then evaluates these ideas to see how they align with the company’s mission. The company is in which step of the new product development process?
Answer
  • Idea generation
  • Idea screening
  • Business analysis
  • Development

Question 23

Question
Chick-fil-A decided to expand the distribution of its newest sandwich due to a high rate of sales and profitability. The product is in which stage of the product life cycle?
Answer
  • Introductory
  • Growth
  • Maturity
  • Decline

Question 24

Question
Caribou Coffee determined that a new coffee drink will align perfectly with the company’s existing product line. It has begun to evaluate the costs and profitability for the item. The company is in which step of the new product development process?
Answer
  • Idea generation
  • Idea screening
  • Business analysis
  • Development
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