| Question | Answer |
| Evidence-base behaviour modification | When we change our behaviour based on evidence |
| Hypothesis | A specific prediction about some phenomenon or other |
| John Darley and Bibb Latané | Bystander research. The more bystanders the less likely it is that some one will help |
| Theory | A set of formal statements that explain how and why certain events are related to one another |
| Variable | Any characteristic or factor that can vary |
| Operational deinition | Defines a variable in terms of the specific procedures used to produce or measure it |
| Self-report measures | People are asked to report on their own knowledge, attitudes, feelings, experiences or behaviour. May be disorted by social desirability bias. |
| Social desirability bias | The tendancy to respond in a socially acceptable manner rather than according to how one truly feels or behaves |
| Unobtrusive measure | Records behaviour in a way that keeps participants unaware that they are being observed |
| Archival measure | Record or document that alreay excists |
| Informed consent | Before people agree to participation in research they should be informed about |
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