Psychology A - Cognitive (MSM)

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Flashcards on Psychology A - Cognitive (MSM), created by Maria-LouiseM on 24/03/2014.
Maria-LouiseM
Flashcards by Maria-LouiseM, updated more than 1 year ago
Maria-LouiseM
Created by Maria-LouiseM about 10 years ago
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Question Answer
What is short-term memory? An temporary store where small amounts of information can be kept for brief periods.
What is Long-term memory? A permanent store where limitless amounts of information can be stored for long periods.
Capacity The amount of information that can be held in memory at any one time.
Duration The length of time that memories can be held.
Encoding The way in which information is represented in the memory store, e.g. by sound, meaning or image.
Sensory memory A set of limited capacity, modality-specific stores that hold information for a very brief period.
Components of Sensory memory 1. Visual, auditory, tactile, haptic coding 2. Limited capacity 3. Very brief duration
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