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The 5 P's of Marketing: Mind Map

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Marketing Principles Monday 8am-1050am
dfeist
Mind Map by dfeist, updated more than 1 year ago
dfeist
Created by dfeist about 12 years ago
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Resource summary

The 5 P's of Marketing: Mind Map
  1. PEOPLE
    1. IDENTIFY
      1. UNDERSTAND
        1. SERVE
        2. PRODUCT
          1. TANGIBLE ITEMS
            1. SERVICE
              1. EVENT
                1. APPEAL TO TARGET AUDIENCE
                2. PRICE
                  1. COMPETITIVELY PRICED
                    1. APPLY ECONOMICS AND ACCOUNTING
                      1. REMEMBER TARGETED CUSTOMERS
                      2. PLACEMENT
                        1. DISTRIBUTION
                          1. CHOOSING THE RIGHT CHANNELS
                            1. MOVE PRODUCT
                              1. OBTAIN PRODUCTS AND SERVICES
                              2. PROMOTION
                                1. MARKETING COMMUNICATIONS
                                  1. SALES ADVERTISING
                                    1. INFORM, PERSUADE, REMIND
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