Music Video Conventions

Description

Mind Map on Music Video Conventions, created by skmattwell on 17/09/2014.
skmattwell
Mind Map by skmattwell, updated more than 1 year ago
skmattwell
Created by skmattwell over 9 years ago
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Resource summary

Music Video Conventions
  1. Music Genre
    1. Gag Video
      1. Relies on visual tricks and effects
        1. Heavy use of post-production effects
          1. Can be shot live using 'in camera' effects
            1. www.youtube.com/watch?v=mghhLqu31cQ
          2. Narrative Video
            1. Tells as story with a beginning, middle and end
              1. Follows a story with artist performing intercut
                1. Largely jointed structure to portray the story
                  1. www.youtube.com/watch?v=ISvM56s41vY
                2. Performance Video
                  1. Focuses on the artist or band performing the song
                    1. Centred on the people singing or playing the song
                      1. Multiple close ups of the artist and possibly interments being played
                        1. www.youtue.com/watch?v=Soa3gO7tL-c&spfreload=1
                      2. Club/Party Video
                        1. Set mainly or entirely in a nightclub or at a party
                          1. Scenes set exclusively in a club
                            1. Often created for R&B music
                              1. www.youtube.com/watch?v=GeZZr_p6vB8&spfreload=1
                            2. Animated Video
                              1. Features animated images which the band or artist may or may not appear
                                1. Includes evident use of computer generated imagery and animation
                                  1. Made up of fictional scenes created using the latest in animation technology
                                    1. www.youtube.com/watch?v=pw8PpYBiDsc&spfreload=1
                                  2. Film Clip Video
                                    1. Created when a song is featured on a film soundtrack and contains clips from the film
                                      1. Clips from the relevant film intercut with the music video
                                        1. Song features in a film and vice-versa
                                          1. www.youtube.com/watch?v=UDAaevTq51I&spfreload=1
                                        2. Concept Video
                                          1. Centres on a specific idea or concept, never portrays performances, only stories or images
                                            1. Very fast paced editing of often confusing and unusual shots
                                              1. Shots often completely unrelated to the song
                                                1. Sometimes has a deeper meaning despite its 'hard to follow' nature
                                                  1. www.youtube.com/watch?v=H4PN7Xbexq4
                                                2. Dance Video
                                                  1. Features dancing, usually choreographed
                                                    1. Usually involves a large group dancing to the soundtrack
                                                      1. Generally used for music videos within the pop music genre
                                                        1. www.youtube.com/watch?v=Kgjkth6BRRY&spfreload=1
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