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15954474
INVESTIGACIÓN DE DE MERCADOS
Description
Mind Map on INVESTIGACIÓN DE DE MERCADOS, created by Natalia Zubieta on 10/11/2018.
Mind Map by
Natalia Zubieta
, updated more than 1 year ago
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Created by
Natalia Zubieta
over 5 years ago
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Resource summary
INVESTIGACIÓN DE DE MERCADOS
INTRODUCCIÓN
NATURALEZA Y ALCANCE
FACTORES QUE ACELERAN LA APLICACIÓN DE LA INVESTIGACIÓN DE MERCADOS
1. El carácter rápidamente cambiante del medio
2. El incremento en el número de competidores
USOS DE LA INVESTIGACIÓN DE MERCADOS
1. Determinar sus objetivos.
2. Desarrollo de un plan de acción.
3. De evaluación de los resultados y aplicación de medidas correctivas.
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