24087119
Description
Mind Map by Kevin Wong, updated more than 1 year ago
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Created by Kevin Wong
almost 4 years ago
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CHOOSING A BUSINESS-
LEVEL STRATEGY
- Cost Leadership and Differentiation
- With technological developments, companies have
found it easier to obtain the benefits of both strategies
- A company can also reduce both production and marketing
costs if it limits the number of models in the product line
- With technological developments, companies have
found it easier to obtain the benefits of both strategies
- Focus Strategy
- This ability also gives the focuser power over its buyers
- A focused company is a specialized differentiator or a cost leader
- Higher costs can also reduce profitability
- This ability also gives the focuser power over its buyers
- Stuck in the Middle
- Choosing a business- level strategy successfully means giving
serious attention to all elements of the competitive plan
- Quite commonly, a focuser gets stuck in the middle when it becomes
over- confident and starts to act like a broad differentiator
- Choosing a business- level strategy successfully means giving
serious attention to all elements of the competitive plan
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