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Market failure and government intervention - Definitions

clm3496

Introduction to Interactive Media

Description

Mapa mental de medios interactivos.

Mind Map by 1163363, updated more than 1 year ago

	Created by 1163363 about 10 years ago

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Resource summary

Introduction to Interactive Media

What is Interactive Media?
1. Internet = interaction
  1. User interacts
    1. By
      1. Dynamic Interphase
2. Evolution of Traditional Media
  1. Driven by technology growth
    1. Information travels by different channels
      1. The user chooses what to see
        Engagement
3. Audio
  1. Video
    1. Text
      1. Graphics
4. New Media
  1. Web Pages
  2. Advertising
  3. Apps
  4. Social Media
  5. Gaming
Brief History
1. Internet was launched
  1. late 60´s
    1. Exclusive use for the government or universities.
2. Graphic user interphace
  1. 70’s / Apple Computer Inc.
    1. Hardware got cheaper
    2. Personal computers affordable
    3. publically launched in Mexico
      1. until 1995
        Teacher started using when she was 15
3. Today the world has
  1. 3,035,749,340 Internet Users
    1. On 2020
      1. over 4 billion.
México
1. More than
  1. 50 million Internet users.
  2. It is considered
    1. a ‘mainstream media’ by CICOM
    2. People access by
      1. 4 different devices (average).
      2. Usually
        They interact with different media while accessing internet.
        TV
        Radio
The World is Flat
1. Written by Thomas Friedman
  1. On 2005
2. Globalization
  1. 1.0 Countries and governments are main characters.
    1. 2.0 Multinational companies -> Global Integration
      1. 3.0 Internet and users outsource the workflow to machines

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