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Macroambiente del MKT

Description

Mind Map on Macroambiente del MKT, created by Sebassss on 27/05/2015.

Mind Map by Sebassss, updated more than 1 year ago

	Created by Sebassss over 11 years ago

22

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Resource summary

Macroambiente del MKT

Ambiente Externo
1. Recursos del MKT
  1. Recursos financieros
  2. Recursos Humanos
  3. Imagen de la compañia
  4. Infraestructura
  5. Ubicación
2. Factores Económicos
3. Competencia
4. Leyes y Regulaciones
5. Tecnología
6. Factores Socioculturales
  1. Valores
  2. Creencias
  3. Estilos de vida
7. Demografía
Moda
1. Corta duración
Tendencia
1. Intensidad y duración
Megatendencia
1. Cambios considerables
2. Larga duración

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