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313349
El BlackBerry
Description
tarea de mkt mix
No tags specified
eva 1
Mind Map by
espalomino
, updated more than 1 year ago
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Created by
espalomino
over 10 years ago
146
0
0
Resource summary
El BlackBerry
MISION: ser una empresa líder en telefonía móvil, transmitir una nueva experiencia de contacto entre los usuarios.
PLAN ESTRATÉGICO
OBJETIVOS: llegar a todos los usuarios , se crea nuevos modelos no solamente para negocios .
DISEÑO DE LA CARTERA DE NEGOCIOS
PLAN OPERATIVO
SEGMENTACION MERCADO
GEOGRAFICAS
DEMOGRAFICAS
Annotations:
A, B
A B
PSICOGRAFICAS
están siempre a la moda , quieren mas que comunicarse
CONDUCTUAL
ESTATUS SOCIAL
BCG
BLACKBERRY CURVE 8520
BLACKBERRY Z10
BLACBERRY PEARL BLACBERRY 8320 BLACKBERRY 8520 BLACKBERRY9500 STORM
BLACKBERRY Q10
MERCADO META
mayormente mercado corporativo empresas especificamente
LAS 4 PS
PRODUCTO
PRECIO
PLAZA
PROMOCIÓN
S/.1399
ANÁLISIS FODA
maxima tecnologia
personal ampliamente capacitado
mala administración
deudas
crecimiento de la poblacion y poder adquisitivo
avance de la tecnologia
fuerte competencia: samsung
monopolio comercial
Media attachments
bb_logo (image/png)
estrella-15_1_.gif (image/gif)
10068-8af9a-perrita-vestida-princesa (image/jpg)
vaca (image/jpg)
interrogacion (image/png)
BB_curve (image/jpg)
dinero (image/jpg)
GRUPOS-DE-TRABAJO (image/jpg)
imagesCAD6ZWCA (image/jpg)
tecno (image/jpg)
chicas-mirando-ordenador_24646521 (image/jpg)
feliz (image/jpg)
mundo (image/jpg)
adultos (image/png)
empresas (image/png)
ejecutivos (image/png)
movis (image/png)
promo (image/png)
foda (image/jpg)
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