Groups can create hours, days or weeks of analysis work.
Data Analisis
Create coding frameworks
Chapter 2
Interviews
Definition
Set of assumptions and understandings
about situations
which are not normally associated with a casual conversation".
Not easy option
But...
Is a way of obtaining detailed information
Require
controlling
Closed questions
Multiple choice
Open questions
Draft/Types
Unstructured
Very flexible
Difficult to plan
Difficult to “steer”
Can prove difficult to analyse.
Semi-structured
Less flexibility
The interviewer directs the interview
Questions predetermined
Sufficient flexibility
Structured
Questions predetermined.
Control over of questions
Sufficient flexibility
Analyse the data
Chapter 3
Mind Map
Definition
Collect and analyze
information
For: Draw conclusions and make inferences.
Potential
Effective conceptual analysis
1) Decide the units
2) Identify concepts
3) Define concepts
4) Decide means of encoding concepts
5) Set coding rules
6) Browse information
7) Information encoding
8) Analysis of results
Aplications
The textual data is interpreted
Analysis result are provided
Serves for:
1) Identify the
topic
2) Set content
categories
3) Test the
categories
4) Data
collection
5) Analyze content and
information
Process
The data are encoded with reliability and validity
Quantitative models
Strategies for obtaining an processing information
Employ:
Numerical magnitudes and formal techniques
Use
Numerical Values
Qualitative models
Unique data complexities
Not require
Aply a predefined encording framework
Complex numerical analysys
Only use when
1) You are interested in highly accurate
results.
2) There is a possibility that the
data collected is biased.
3) The data collected will be statistically
related to numerical data.
Chapter 5
Observation
¿What is?
a prolonged period of intense social interaction
between the researcher and the subjects
Why choose observation?
Social researchers are interested in the ways in which people
act, interpret and understand the world
Observation is a tool that allows researchers to understand more
about what is happening, rather than just asking questions.
More than just looking
the best observa tional researchers are skilled in a
technique of looking in a focused and systematic way
Others include listening, participating, contributing,
pursuing, questioning,communicating, interacting, sharing,
refraining, retreating, negotiating, timing,recording,
describing, and so on.
Should you consider using
observation in your research?
When the ways in which people behave and
interact with one another in a social setting
are important to your research.
When you are interested in researching social settings
and what happens in them.
When the best way to research what you want to know
is to experience it for yourself
When a flexible approach to research is needed
Planning and conducting your observation
Reasonably confident of two things: the
focus of your study and the research
questions you intend to address
Chapter 4
Focus groups
Definition
Carefully planned
and moderated
informal discussion
One person's
ideas bounce
off another's
Create an informative
dialogue
Purposes
Address a specific
topic, in depth
Comfortable environment
to elicit a wide a range of:
Opinions
Attitudes
Perceptions
Feelings
From a group who share common
experience relative to the dimension
under study
Uses
Gather rich
Descriptive
data in a
small group
Participants who
agree to focus
Topic of
mutual
interest
Advantages
The discussion will be
richer, deeper and honest
Participants do not
have to wait for their
turn to speak
All participants have equal
acess to the discussion