39046040
Description
Mind Map by Itzel Garcia Cruz, updated more than 1 year ago
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Created by Itzel Garcia Cruz
about 2 years ago
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Content Analysis.
- Definition.
- The process of examining and
evaluating the content of various
forms of communication.
- Identifies significant patterns,
themes or features.
- The process of examining and
evaluating the content of various
forms of communication.
- Potential.
- Identification of
recurring patterns.
- Assessment of the prevalence
of certain themes.
- Understanding the representation
of ideas in a dataset.
- Identification of
recurring patterns.
- Sources.
- Written texts.
- Multimedia
(audio, video).
- Images and graphics.
- Written texts.
- Procedure.
- Selection of the
content sample.
- Development of
categories and codes.
- Systematic application
of codes to the content.
- Analysis and
interpretation of results.
- Selection of the
content sample.
- Quantitative models.
- Frequency of term
occurrences.
- Co-occurrence
analysis.
- Sentiment
analysis.
- Frequency of term
occurrences.
- Qualitative models.
- Thematic content
analysis.
- Identification of
metaphors and symbols.
- Evaluation of
content quality.
- Thematic content
analysis.
- Uses.
- Academic research.
- Evaluation of
advertising campaigns.
- Media analysis.
- Development of
content strategies.
- Academic research.
Media attachments
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