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6626658
Sistema de identidade visual
Description
Mind Map on Sistema de identidade visual, created by Lorena Lanussy on 10/10/2016.
Mind Map by
Lorena Lanussy
, updated more than 1 year ago
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Created by
Lorena Lanussy
over 7 years ago
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Resource summary
Sistema de identidade visual
Conjunto de elementos gráficos que formalizam a personalidade visual de uma marca, ideia, produto ou serviço
Deve informar à primeira vista a mensagem e o conceito
Elementos
Principais:
Logotipo
Particularização da escrita de uma marca
Formado apenas por letras
símbolo
Abstrato
Figurativos
ícones
Fonogranas
Ideogramas
Assinatura visual
Combinação de logotipo e símbolo
Secundários
Cor padrão
Alfabeto padrão
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