Leo Yuan
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Quiz on 1, created by Leo Yuan on 28/10/2017.

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Leo Yuan
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Question 1 of 20

1

Which of the following is not a major step in information processing?

Select one of the following:

  • attention

  • interpretation

  • exposure

  • All of the given answers are steps in information processing.

Explanation

Question 2 of 20

1

Which of the following is not an element of relationship marketing?

Select one of the following:

  • developing a core product around which to build customer relationships

  • pricing in a manner that encourages loyalty

  • engaging in internal marketing in order to perform well for customers

  • All of the given answers are elements of relationship marketing.

Explanation

Question 3 of 20

1

A problem of which the consumer is not aware is:

Select one of the following:

  • a situational problem.

  • a potential problem.

  • a manifest problem.

  • none of the given answers.

Explanation

Question 4 of 20

1

For a target market using a brand first, outlet second decision sequence, a manufacturer should not:

Select one of the following:

  • use brand availability advertising.

  • develop brand image management.

  • use more exclusive distribution.

  • None of the given answers are correct

Explanation

Question 5 of 20

1

Sensory discrimination refers to:

Select one of the following:

  • individuals' tendencies to rely on one sense mode.

  • the lack of just-noticeable differences between the various sense modes.

  • the ability of an individual to distinguish between similar stimuli.

  • none of the given answers.

Explanation

Question 6 of 20

1

The ability of an individual to distinguish between similar stimuli is:

Select one of the following:

  • called sensation differentiation.

  • very highly developed in most consumers.

  • called just definite differentiation.

  • called sensory discrimination.

Explanation

Question 7 of 20

1

The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?

Select one of the following:

  • Repeat purchase often results in brand loyalty.

  • Brand loyalty implies a psychological commitment to the brand.

  • Repeat purchase may exist because there is only one brand in that product category.

  • Brand loyalty is biased.

Explanation

Question 8 of 20

1

Which of the following are not examples of an external information source listed in the text?

Select one of the following:

  • friends, family

  • consumer groups, government departments

  • sales staff, advertising

  • All of the given answers are external information sources.

Explanation

Question 9 of 20

1

Which of the following is not a VALS segment?

Select one of the following:

  • experiencers

  • believers

  • activists

  • makers

Explanation

Question 10 of 20

1

Which of the following is not a decision retailers face when using price advertising?

Select one of the following:

  • what verbal statements should accompany the price information

  • whether comparison or reference prices should be used

  • how large a price discount should be used

  • All of the given answers are decisions retailers face

Explanation

Question 11 of 20

1

Which of the following is not a major step in perception?

Select one of the following:

  • attention

  • analysis

  • exposure

  • interpretation

Explanation

Question 12 of 20

1

Which of the following is not a stimulus factor that influences attention?

Select one of the following:

  • position

  • contrast

  • isolation

  • All of the given answers influence attention.

Explanation

Question 13 of 20

1

Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?

Select one of the following:

  • look at me

  • empty nesters

  • something better

  • visible achievers

Explanation

Question 14 of 20

1

Which of the following is not an approach to reducing dissonance?

Select one of the following:

  • Increase the desirability of the brand purchased.

  • Decrease the desirability of the rejected alternative.

  • Decrease the importance of the purchase decision.

  • All of the given answers are approaches for reducing dissonance.

Explanation

Question 15 of 20

1

Which of the following is not an ascribed status dimension?

Select one of the following:

  • race

  • age

  • gender

  • All of the given answers are ascribed status dimensions.

Explanation

Question 16 of 20

1

Which of the following is not one of the primary sources of information available to consumers?

Select one of the following:

  • industry files

  • experiential sources

  • memory

  • independent sources

Explanation

Question 17 of 20

1

Which of the following is not recommended when marketing to generation X?

Select one of the following:

  • Be realistic.

  • Be interactive.

  • Promote on the basis of 'hipness'.

  • Use soft-sell tactics.

Explanation

Question 18 of 20

1

Which of the following is not true about Australian tweens?

Select one of the following:

  • More than 60 per cent have regular access to tablet computers.

  • Two-thirds own or have access to a smartphone.

  • They are highly likely to participate in mobile social networking.

  • All of the given answers are true about tweens.

Explanation

Question 19 of 20

1

Which of the following is not true of emotion in advertising?

Select one of the following:

  • Emotional messages are processed more thoroughly than neutral messages.

  • It may enhance liking for the ad itself.

  • An emotive ad may be remembered better than a neutral ad.

  • All of the given answers are true of emotion in advertising.

Explanation

Question 20 of 20

1

'Space' as a form of non-verbal communication refers to:

Select one of the following:

  • the use people make of space.

  • the meanings assigned to the use of space.

  • the geographical area.

  • the use people make of space and the meanings assigned to the use of space.

Explanation

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