Leo Yuan
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Quiz on 6, created by Leo Yuan on 28/10/2017.

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Leo Yuan
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Question 1 of 20

1

Current trends that marketers should consider when assessing new marketing opportunities include:

Select one of the following:

  • waste management.

  • the importance of the household pet.

  • information technology use in households.

  • all of the given answers.

Explanation

Question 2 of 20

1

Demographics are used to describe:

Select one of the following:

  • subcultures' lifestyles.

  • consumers' values.

  • important aspects of the marketing mix.

  • a population in terms of its size, structure and distribution.

Explanation

Question 3 of 20

1

Direct appeals can generally be used to reach:

Select one of the following:

  • perceptual motives.

  • artificial motives.

  • internal motives.

  • none of the given answers.

Explanation

Question 4 of 20

1

Doubt about the wisdom of a purchase shortly after the purchase is referred to as:

Select one of the following:

  • predecision doubt.

  • post-purchase dissonance.

  • post-evaluation doubt.

  • post-cognitive doubt.

Explanation

Question 5 of 20

1

Each individual may evaluate the same belief differently because all of us have:

Select one of the following:

  • unique motivations and personalities.

  • different past experiences.

  • different reference groups.

  • All of the given answers are correct.

Explanation

Question 6 of 20

1

Emotional advertisements may enhance attitude formation or attitude change by increasing:

Select one of the following:

  • ad memorability.

  • product liking.

  • the ad's ability to attract and maintain attention.

  • all of the given answers.

Explanation

Question 7 of 20

1

Environment-oriented values prescribe a society's relationships with its:

Select one of the following:

  • economic environment.

  • technical environment.

  • physical environment.

  • all of the given answers.

Explanation

Question 8 of 20

1

Establishing a distinct personality for a physical retail outlet is particularly challenging when:

Select one of the following:

  • it has a clear competitive advantage.

  • situational influences are easy to understand.

  • the products sold are identical to those sold by other outlets.

  • task definition is unclear.

Explanation

Question 9 of 20

1

Ethnicity forms the basis of a population segment:

Select one of the following:

  • only when members of an ethnic group can be identified.

  • to the extent that their behaviour can be projected to the larger culture of which they are a part.

  • whenever there are consumers of different ethnicities that buy the same product.

  • only when members of that group identify with it and base some of their behaviours on its norms.

Explanation

Question 10 of 20

1

Evaluative criteria are:

Select one of the following:

  • the alternatives available to solve a problem.

  • limited to the evoked set.

  • limited to the inept set.

  • the various features a consumer looks for in a product for solving a particular problem.

Explanation

Question 11 of 20

1

Evolving roles:

Select one of the following:

  • present marketers with potential challenges and/or opportunities.

  • occur as the behaviours expected of a role change.

  • are related to social trends.

  • All of the given answers are correct.

Explanation

Question 12 of 20

1

Exposure occurs when:

Select one of the following:

  • a stimulus comes within range of our sensory receptor nerves.

  • the individual assigns some meaning to the stimulus.

  • the individual can recall the stimulus.

  • the individual becomes aware of the stimulus.

Explanation

Question 13 of 20

1

Extended decisions generally reflect:

Select one of the following:

  • very high product involvement.

  • very low product involvement.

  • very high purchase involvement.

  • very low purchase involvement.

Explanation

Question 14 of 20

1

Extroversion, instability, agreeableness, openness to experience and conscientiousness are all part of:

Select one of the following:

  • multi-trait theory.

  • the five factor model of personality.

  • social learning theory.

  • brand personality.

Explanation

Question 15 of 20

1

Fear appeals and humour appeals in advertising have what in common?

Select one of the following:

  • They may be effective in increasing company sales.

  • They typically have a certain optimal level at which their use in ads is most effective.

  • Their effectiveness can be limited because tolerance levels for fear and humour differ across consumers.

  • All of the given answers are correct.

Explanation

Question 16 of 20

1

For a social class to be bounded it is necessary that:

Select one of the following:

  • a rule is devised for each class that will include or exclude any particular individual.

  • the classes are arrayed in terms of some criteria.

  • an individual belongs to only one class.

  • every individual in the system fits into some class.

Explanation

Question 17 of 20

1

For a target market using a brand first, outlet second decision sequence, a manufacturer should:

Select one of the following:

  • use brand availability advertising.

  • develop brand image management.

  • use more exclusive distribution.

  • All of the given answers are correct.

Explanation

Question 18 of 20

1

For fear appeals to be effective:

Select one of the following:

  • the level of fear must be very low.

  • the level of fear must be extremely high.

  • a highly credible source should be used.

  • fear appeals are almost never effective.

Explanation

Question 19 of 20

1

For the cereal purchase process in a nuclear family:

Select one of the following:

  • children are often influencers.

  • parents are often the purchasers.

  • marketing communications can be targeted at parents and/or children.

  • All of the given answers are correct.

Explanation

Question 20 of 20

1

Generation Y members:

Select one of the following:

  • are expected to increase at twice the rate of the rest of the population over the next decade

  • are highly likely to live in self-owned property.

  • have been protected by their parents so that they were not too exposed to global changes.

  • None of the given answers are correct.

Explanation