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Quiz on 6, created by Leo Yuan on 28/10/2017.
Leo Yuan
Quiz by Leo Yuan, updated more than 1 year ago
Leo Yuan
Created by Leo Yuan over 8 years ago
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Resource summary

Question 1

Question
Current trends that marketers should consider when assessing new marketing opportunities include:
Answer
  • waste management.
  • the importance of the household pet.
  • information technology use in households.
  • all of the given answers.

Question 2

Question
Demographics are used to describe:
Answer
  • subcultures' lifestyles.
  • consumers' values.
  • important aspects of the marketing mix.
  • a population in terms of its size, structure and distribution.

Question 3

Question
Direct appeals can generally be used to reach:
Answer
  • perceptual motives.
  • artificial motives.
  • internal motives.
  • none of the given answers.

Question 4

Question
Doubt about the wisdom of a purchase shortly after the purchase is referred to as:
Answer
  • predecision doubt.
  • post-purchase dissonance.
  • post-evaluation doubt.
  • post-cognitive doubt.

Question 5

Question
Each individual may evaluate the same belief differently because all of us have:
Answer
  • unique motivations and personalities.
  • different past experiences.
  • different reference groups.
  • All of the given answers are correct.

Question 6

Question
Emotional advertisements may enhance attitude formation or attitude change by increasing:
Answer
  • ad memorability.
  • product liking.
  • the ad's ability to attract and maintain attention.
  • all of the given answers.

Question 7

Question
Environment-oriented values prescribe a society's relationships with its:
Answer
  • economic environment.
  • technical environment.
  • physical environment.
  • all of the given answers.

Question 8

Question
Establishing a distinct personality for a physical retail outlet is particularly challenging when:
Answer
  • it has a clear competitive advantage.
  • situational influences are easy to understand.
  • the products sold are identical to those sold by other outlets.
  • task definition is unclear.

Question 9

Question
Ethnicity forms the basis of a population segment:
Answer
  • only when members of an ethnic group can be identified.
  • to the extent that their behaviour can be projected to the larger culture of which they are a part.
  • whenever there are consumers of different ethnicities that buy the same product.
  • only when members of that group identify with it and base some of their behaviours on its norms.

Question 10

Question
Evaluative criteria are:
Answer
  • the alternatives available to solve a problem.
  • limited to the evoked set.
  • limited to the inept set.
  • the various features a consumer looks for in a product for solving a particular problem.

Question 11

Question
Evolving roles:
Answer
  • present marketers with potential challenges and/or opportunities.
  • occur as the behaviours expected of a role change.
  • are related to social trends.
  • All of the given answers are correct.

Question 12

Question
Exposure occurs when:
Answer
  • a stimulus comes within range of our sensory receptor nerves.
  • the individual assigns some meaning to the stimulus.
  • the individual can recall the stimulus.
  • the individual becomes aware of the stimulus.

Question 13

Question
Extended decisions generally reflect:
Answer
  • very high product involvement.
  • very low product involvement.
  • very high purchase involvement.
  • very low purchase involvement.

Question 14

Question
Extroversion, instability, agreeableness, openness to experience and conscientiousness are all part of:
Answer
  • multi-trait theory.
  • the five factor model of personality.
  • social learning theory.
  • brand personality.

Question 15

Question
Fear appeals and humour appeals in advertising have what in common?
Answer
  • They may be effective in increasing company sales.
  • They typically have a certain optimal level at which their use in ads is most effective.
  • Their effectiveness can be limited because tolerance levels for fear and humour differ across consumers.
  • All of the given answers are correct.

Question 16

Question
For a social class to be bounded it is necessary that:
Answer
  • a rule is devised for each class that will include or exclude any particular individual.
  • the classes are arrayed in terms of some criteria.
  • an individual belongs to only one class.
  • every individual in the system fits into some class.

Question 17

Question
For a target market using a brand first, outlet second decision sequence, a manufacturer should:
Answer
  • use brand availability advertising.
  • develop brand image management.
  • use more exclusive distribution.
  • All of the given answers are correct.

Question 18

Question
For fear appeals to be effective:
Answer
  • the level of fear must be very low.
  • the level of fear must be extremely high.
  • a highly credible source should be used.
  • fear appeals are almost never effective.

Question 19

Question
For the cereal purchase process in a nuclear family:
Answer
  • children are often influencers.
  • parents are often the purchasers.
  • marketing communications can be targeted at parents and/or children.
  • All of the given answers are correct.

Question 20

Question
Generation Y members:
Answer
  • are expected to increase at twice the rate of the rest of the population over the next decade
  • are highly likely to live in self-owned property.
  • have been protected by their parents so that they were not too exposed to global changes.
  • None of the given answers are correct.
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