Kathleen Keller
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Basic test for beginners in marketing.

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Kathleen Keller
Created by Kathleen Keller about 6 years ago
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Introductory Unit Practice Test

Question 1 of 12

1

According to the marketing concept, which option shows company commitment?

Select one of the following:

  • Leaving marketing to the marketing department

  • Pricing a product to maximize profitability per item

  • Teaching marketing to college marketing students

  • Setting aside funds to research what customers want

Explanation

Question 2 of 12

1

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

Select one of the following:

  • Promotion

  • Channel management

  • Product/Service management

  • Selling

Explanation

Question 3 of 12

1

What does the selling function involve that makes it so important?

Select one of the following:

  • Contacting customers

  • Setting high prices

  • Displaying products

  • Obtaining feedback from vendors

Explanation

Question 4 of 12

1

What does applying the customer-orientation element of the marketing concept enable the business to do?

Select one of the following:

  • Offer products that consumers want to buy

  • Coordinate its marketing activities

  • Provide more products than consumers need

  • Persuade customers to buy its products

Explanation

Question 5 of 12

1

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

Select one of the following:

  • Channel management

  • Product/Service management

  • Selling

  • Promotion

Explanation

Question 6 of 12

1

By increasing awareness of the need for environmental controls, what has marketing done?

Select one of the following:

  • Regulated the standard of living

  • Added usefulness to products

  • Improved the quality of life

  • Made buying more convenient

Explanation

Question 7 of 12

1

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

Select one of the following:

  • Promotion

  • Pricing

  • Production

  • Distribution

Explanation

Question 8 of 12

1

What marketing career involves determining why customers do what they do?

Select one of the following:

  • Distribution/Warehousing

  • Sales

  • Marketing research

  • Advertising

Explanation

Question 9 of 12

1

What type of duties do customer-service professionals often perform?

Select one of the following:

  • Preparing ads

  • Handling complaints

  • Receiving shipments

  • Paying invoices

Explanation

Question 10 of 12

1

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

Select one of the following:

  • Marketing research

  • Advertising

  • Channel management

  • Product management

Explanation

Question 11 of 12

1

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

Select one of the following:

  • Marketing research

  • Public relations

  • Product management

  • Advertising

Explanation

Question 12 of 12

1

What is at the center of all marketing activities?

Select one of the following:

  • Communication

  • Math

  • Technological know-how

  • Purchasing

Explanation

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