A-Levels Psychology (Media) Flashcards on Hovland - Yale Model, created by OliviaBridge on 08/06/2013.
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Created by OliviaBridge
over 13 years ago
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Created by OliviaBridge
over 13 years ago
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Outline the 3 factors of effective communication.
Who are more effective persuaders?
Why are experts effective sources for persuasion?
What did research conducted by Boehner & Insko find?
When are messages of persuasion most effective?
What level of fear is most effective?
Which type of audiences are least easy to persuade?
What do intelligent audiences require?
What age range is most susceptible to persuasion?
What age range is most susceptible to persuasion?
What age range is most susceptible to persuasion?
Why are Hovlands samples unrepresentative?
(AO2)
What did Hume suggest about celebrity endorsement?
(AO2)
How is effective communication achieved according to the Hovland - Yale model?
