Assess Consumer Price perceptions Price Related Q's IPP / PMC / OPP / PME Applications Interpretation of results Recommendations
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Created by Kirsty McPherson
over 8 years ago
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Close
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Created by Kirsty McPherson
over 8 years ago
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What is PSM Model
P4QWTP
What applications does the PSM Model have:
What are the four prices related Q's asked when collating data of consumer responses:
TE, TIE, BTE, B
Consumer responses are quantified providing a plottable graph called:
In a cumulative frequency of distributions graph what is expected from the curves of plot
What is the IPP indicating
What is the PMC indicating
What is the OPP indicating
What is the PME indicating
What determines the actual range of acceptable pricing
Why is the range between the PMC & PME used as the "Actual Range of Acceptable Pricing" in established markets
What does the IPP reflect:
Indifference Price Point
What are the disadvantages of PSM Model
If respondents do not have a good point of reference in the market it can lead to:
Respondents are directly questioned on their WTP rather than analysing:
The actual range of acceptable prcing may not correspond with what:
Does PSM responses reflect purchase intent from respondents
Advantages of PSM model are:
