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SM - Kapitel 08 - Strategy Generation & Selection

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SM - Kapitel 08 - Strategy Generation & Selection

Question 1 of 9

1

Which stage in the strategy-formulation framework focuses on generating feasible alternative strategies?

Select one of the following:

  • Input

  • Output

  • Decision

  • Throughput

  • Matching

Explanation

Question 2 of 9

1

Which stage of the strategy-formulation framework includes an IFE Matrix and the Competitive Profile Matrix?

Select one of the following:

  • Input

  • Matching

  • Decision

  • Penetration

  • Research

Explanation

Question 3 of 9

1

Which matrix is included in the decision stage for the strategy formulation framework?

Select one of the following:

  • Internal Factor Evaluation (IFE) Matrix

  • Quantitative Strategic Planning Matrix (QSPM)

  • Boston Consulting Group (BCG) Matrix

  • Grand Strategy Matrix

  • Strategic Position and Action Evaluation (SPACE) Matrix

Explanation

Question 4 of 9

1

Which of the following is NOT one of the steps involved in constructing a SWOT Matrix?

Select one of the following:

  • List the firm's key external threats.

  • Match internal strengths with external opportunities, and record the resultant SO strategies in the appropriate cell.

  • Match internal strengths with external threaths, and record the resultant ST strategies.

  • List the firm's external weaknesses.

  • List the firm's external opportunities.

Explanation

Question 5 of 9

1

Which of these is NOT a SPACE Matrix quadrant?

Select one of the following:

  • Aggressive

  • Defensive

  • Competitive

  • Offensive

  • Conservative

Explanation

Question 6 of 9

1

In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?

Select one of the following:

  • X-axis

  • Y-axis

  • first quadrant

  • second quadrant

  • third quadrant

Explanation

Question 7 of 9

1

In the BCG-Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a

Select one of the following:

  • star

  • cash cow

  • cat

  • question mark

  • dog

Explanation

Question 8 of 9

1

In the BCG Matrix, which strategy would be most appropriate for a division classified as a dog?

Select one of the following:

  • market penetration

  • market development

  • product development

  • retrenchment

  • forward integration

Explanation

Question 9 of 9

1

What analytical tool has four quadrants based on two dimensions: competitive position and market growth?

Select one of the following:

  • Competitive Profile Matrix (CPM)

  • Internal-External (IE) Matrix

  • Strategic Position and Action Evaluation (SPACE) Matrix

  • Grand Strategy Matrix

  • Quantitative Strategic Planning Matrix (QSPM)

Explanation