Ade Sauer
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Quiz on Week 15: Place Development, Pricing, and Promotion, created by Ade Sauer on 23/11/2020.

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Ade Sauer
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Week 15: Place Development, Pricing, and Promotion

Question 1 of 20

1

_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.

Select one of the following:

  • Product

  • Promotion

  • Place

  • Price

  • Purchases

Explanation

Question 2 of 20

1

Which of these is not an advantage of direct distribution channels?

Select one of the following:

  • Lower cost

  • Greater control

  • Internet makes it easier

  • Suitable intermediaries

  • Greater awareness of changes in customer needs

Explanation

Question 3 of 20

1

Sometimes indirect channels cannot be avoided by companies

Select one of the following:

  • True
  • False

Explanation

Question 4 of 20

1

Which of these is not a technique used by channel specialists in adjusting discrepancies?

Select one of the following:

  • Assorting

  • Bulk-breaking

  • Accumulating

  • Pooling

  • Sorting

Explanation

Question 5 of 20

1

The three market exposure strategies include:

Select one of the following:

  • Selective, Intensive, and exclusive

  • Intensive, Inclusive, and selective

  • Inclusive, selective, and exclusive

  • Exclusive, inclusive, and intensive

Explanation

Question 6 of 20

1

For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?

Select one of the following:

  • Selective

  • Inclusive

  • Intensive

  • Exclusive

Explanation

Question 7 of 20

1

Using rail service for the transportation of fast-moving goods is certainly the best option.

Select one of the following:

  • True
  • False

Explanation

Question 8 of 20

1

Which of these is not necessarily an advantage of storing or holding goods?

Select one of the following:

  • Storing can increase the value of goods by making them more available when needed

  • Storing can smooth out sales and increase profit

  • Storing allows producers to take advantage of economies of scale in production

  • Storing allows marketers more ways to vary a firm's marketing mix

  • Storing helps decrease supply and keep price down

Explanation

Question 9 of 20

1

According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?

Select one of the following:

  • Selective

  • Intensive

  • Exclusive

  • Inclusive

Explanation

Question 10 of 20

1

Independent wholesalers who own the products they resell are called _________.

Select one of the following:

  • Agent wholesalers

  • Merchant wholesalers

  • Retail wholesalers

  • Service wholesalers

Explanation

Question 11 of 20

1

Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?

Select one of the following:

  • Growth in market share

  • Profit maximization

  • Dollar or unit sales growth

  • Target return

Explanation

Question 12 of 20

1

According to the video, which is not an objective which guides strategy planning for price?

Select one of the following:

  • Profit oriented

  • Status quo oriented

  • Cost oriented

  • Sales oriented

Explanation

Question 13 of 20

1

Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?

Select one of the following:

  • Price skimming

  • Psychological pricing

  • Penetration pricing

  • Value-based pricing

Explanation

Question 14 of 20

1

A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.

Select one of the following:

  • Price skimming

  • Psychological pricing

  • Penetration pricing

  • Value-based pricing

Explanation

Question 15 of 20

1

High mark-ups always translate into high overall profits

Select one of the following:

  • True
  • False

Explanation

Question 16 of 20

1

Break-even Point (BEP) is the point where

Select one of the following:

  • total revenue from the quantity sold equals average unit cost

  • total revenue from the quantity sold equals total fixed cost

  • total revenue from the quantity sold equals total variable cost

  • total revenue from the quantity sold equals total cost

Explanation

Question 17 of 20

1

Average cost pricing works best when demand conditions are changing.

Select one of the following:

  • True
  • False

Explanation

Question 18 of 20

1

Which of the following could increase a customer's price sensitivity?

Select one of the following:

  • Unavailability of substitutes

  • Ease of price comparison

  • Greater initial investment

  • Substantial end benefit

Explanation

Question 19 of 20

1

According to the video, which of these is not a promotion objective?

Select one of the following:

  • Informing

  • Confirming

  • Persuading

  • Reminding

Explanation

Question 20 of 20

1

Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?

Select one of the following:

  • Pioneering ads

  • Persuasive ads

  • Reminder ads

  • Informative ads

Explanation

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