Week 15: Place Development, Pricing, and Promotion

Description

Quiz on Week 15: Place Development, Pricing, and Promotion, created by Ade Sauer on 23/11/2020.
Ade Sauer
Quiz by Ade Sauer, updated more than 1 year ago
Ade Sauer
Created by Ade Sauer over 3 years ago
247
1

Resource summary

Question 1

Question
_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.
Answer
  • Product
  • Promotion
  • Place
  • Price
  • Purchases

Question 2

Question
Which of these is not an advantage of direct distribution channels?
Answer
  • Lower cost
  • Greater control
  • Internet makes it easier
  • Suitable intermediaries
  • Greater awareness of changes in customer needs

Question 3

Question
Sometimes indirect channels cannot be avoided by companies
Answer
  • True
  • False

Question 4

Question
Which of these is not a technique used by channel specialists in adjusting discrepancies?
Answer
  • Assorting
  • Bulk-breaking
  • Accumulating
  • Pooling
  • Sorting

Question 5

Question
The three market exposure strategies include:
Answer
  • Selective, Intensive, and exclusive
  • Intensive, Inclusive, and selective
  • Inclusive, selective, and exclusive
  • Exclusive, inclusive, and intensive

Question 6

Question
For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?
Answer
  • Selective
  • Inclusive
  • Intensive
  • Exclusive

Question 7

Question
Using rail service for the transportation of fast-moving goods is certainly the best option.
Answer
  • True
  • False

Question 8

Question
Which of these is not necessarily an advantage of storing or holding goods?
Answer
  • Storing can increase the value of goods by making them more available when needed
  • Storing can smooth out sales and increase profit
  • Storing allows producers to take advantage of economies of scale in production
  • Storing allows marketers more ways to vary a firm's marketing mix
  • Storing helps decrease supply and keep price down

Question 9

Question
According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?
Answer
  • Selective
  • Intensive
  • Exclusive
  • Inclusive

Question 10

Question
Independent wholesalers who own the products they resell are called _________.
Answer
  • Agent wholesalers
  • Merchant wholesalers
  • Retail wholesalers
  • Service wholesalers

Question 11

Question
Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?
Answer
  • Growth in market share
  • Profit maximization
  • Dollar or unit sales growth
  • Target return

Question 12

Question
According to the video, which is not an objective which guides strategy planning for price?
Answer
  • Profit oriented
  • Status quo oriented
  • Cost oriented
  • Sales oriented

Question 13

Question
Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?
Answer
  • Price skimming
  • Psychological pricing
  • Penetration pricing
  • Value-based pricing

Question 14

Question
A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.
Answer
  • Price skimming
  • Psychological pricing
  • Penetration pricing
  • Value-based pricing

Question 15

Question
High mark-ups always translate into high overall profits
Answer
  • True
  • False

Question 16

Question
Break-even Point (BEP) is the point where
Answer
  • total revenue from the quantity sold equals average unit cost
  • total revenue from the quantity sold equals total fixed cost
  • total revenue from the quantity sold equals total variable cost
  • total revenue from the quantity sold equals total cost

Question 17

Question
Average cost pricing works best when demand conditions are changing.
Answer
  • True
  • False

Question 18

Question
Which of the following could increase a customer's price sensitivity?
Answer
  • Unavailability of substitutes
  • Ease of price comparison
  • Greater initial investment
  • Substantial end benefit

Question 19

Question
According to the video, which of these is not a promotion objective?
Answer
  • Informing
  • Confirming
  • Persuading
  • Reminding

Question 20

Question
Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?
Answer
  • Pioneering ads
  • Persuasive ads
  • Reminder ads
  • Informative ads
Show full summary Hide full summary

Similar

OCR Chemistry - Atoms, Bonds and Groups (Definitions)
GwynsM
English Language
livbennett
OCR GATEWAY CHEMISTRY C1 TEST
Olivia Farrow
Cell Organelles and Functions
Melinda Colby
THE PRESENT CONTINUOUS
neworld2030
AQA AS Biology Unit 2 DNA and Meiosis
elliedee
GCSE Chemistry C4 (OCR)
Usman Rauf
Psychology 115 Final Exam Review
HighBounce
PSBD TEST # 3_1_1
yog thapa
ASIENTOS DE AJUSTE FINAL Y PREPARACION DE ESTADOS FINANCIEROS
Majo Herrera
Pscod new model test#1
Sukesh Angla