Cognitive, Affective, Behavioral

Affective, Cognitive, Behavioral

Behavioral, Affective, Cognitive

AIDA Model

Innovation Adoption Model

Information Processing Model

Hierarchy of Effects Model

Information Processing Model

Innovation Adoption Model

AIDA Model

Hierarchy of Effects Model

Hierarchy of Effects Model

Information Processing Model

AIDA Model

Innovation Adoption Model

Innovation Adoption Model

AIDA Model

Hierarchy of Effects Model

Information Processing Model

Do, Feel, Learn

Learn, Feel, Do

Learn, Do, Feel

Learn, Feel, Do

Learn, Do, Feel

Do, Feel, Learn

Learn, Feel, Do

Learn, Do Feel

Do, Feel, Learn

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For highly involved purchases where rational thinking and economic considerations prevail

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For highly involved purchases where rational thinking and economic considerations prevail

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved purchases where rational thinking and economic considerations prevail

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

For highly involved purchases where rational thinking and economic considerations prevail

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Information Search, Alternative Evaluation, Purchase Decision

Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Both

Subjective

Objective

None

None

Subjective

Objective

Both

Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Learning, Integration, Attitude Formation, Perception, Motivation

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation

Motivation, Perception, Attitude Formation, Integration, Learning

Selection of Information, Interpretation & Sensation

Sensation, Selection of Information & Interpretation

Selection of Information, Sensation & Interpretation

Goal, Purpose Behavior, Insight & Goal Achievement

Purpose Behavior, Insight & Goal Achievement

Goal, Insight, Purpose Behavior & Goal Achievement