Jorge Zepeda
Quiz by , created more than 1 year ago

Just a little quiz to help gauge what you retained thus far

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Jorge Zepeda
Created by Jorge Zepeda over 8 years ago
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Marketing Quiz

Question 1 of 27

1

What is included in the "marketing mix" (4 P's)?

Select one or more of the following:

  • Promotion

  • People

  • Place

  • Production

  • Price

  • Product/Service

Explanation

Question 2 of 27

1

Customers have ________ and ___________

Select one of the following:

  • dreams, ideas

  • wants, money

  • no money, needs

  • wants and needs

  • lots of wants, lots of money

Explanation

Question 3 of 27

1

Customers needs => functional => volume

Select one of the following:

  • True
  • False

Explanation

Question 4 of 27

1

Customers wants => psychological => margins

Select one of the following:

  • True
  • False

Explanation

Question 5 of 27

1

The exchange of product and services is effect by what?

Select one of the following:

  • Consumer disposable income

  • Customers' wants and needs

  • PESTE

  • None of the above

Explanation

Question 6 of 27

1

What is the goal for the the exchange of product/services?

Select one of the following:

  • To maximize customer satisfaction for customer needs

  • To maximize customer satisfaction for customer wents

  • To maximize customer satisfaction for both wants and needs

  • None of the above

Explanation

Question 7 of 27

1

What should you always do first when entering a market?

Select one of the following:

  • Analysis customer wants and needs

  • Market Segmentation

  • PESTE analysis

  • None of the above

Explanation

Question 8 of 27

1

What makes up "PESTE"?

Select one or more of the following:

  • People

  • Excellence

  • Political/legal factors

  • Supply and Demand

  • Time

  • Techonology

  • Process improvement

  • Economic factors

  • Social factors

  • Environmental factors

Explanation

Question 9 of 27

1

What are the types of international marketing?

Select one or more of the following:

  • Multi-domestic

  • Glocal

  • Regional

  • Global

  • All of the above?

Explanation

Question 10 of 27

1

What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?

Select one or more of the following:

  • Integration

  • Process Capacity

  • Firm's Vision

  • Responsiveness

Explanation

Question 11 of 27

1

What where the issues in the Microsoft "works" case?

Select one or more of the following:

  • Toggle Switch

  • Picky Customers

  • File Conversions

  • Language

  • Timing

  • All of the above

Explanation

Question 12 of 27

1

SOHO stands for: Small Office-Home Office

Select one of the following:

  • True
  • False

Explanation

Question 13 of 27

1

Segmentation is what?

Select one of the following:

  • Grouping people who have similar relevant benefits together

  • Grouping people together who have different relevant benefits

  • Grouping people who have similar relevant benefits together who are willing and able to buy

  • None of the above

Explanation

Question 14 of 27

1

What does "SAM" stand for? (in relation to segmentation)

Select one of the following:

  • Sustianable-Accessible-Measurabl

  • Sustainable-Accurate-Measurable

  • Substantial-Accessible-Marginal

  • Substantial-Accessible-Measurable

  • None of the above

Explanation

Question 15 of 27

1

Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter

Select one of the following:

  • True
  • False

Explanation

Question 16 of 27

1

Segmentation + Differentiation = ?

Select one of the following:

  • Target Market

  • Product Attributes

  • Product Niche

  • Positioning Strategy

Explanation

Question 17 of 27

1

What are the steps in positioing?

Select one of the following:

  • 1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map

  • 1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits

  • 1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map

  • None of the above

Explanation

Question 18 of 27

1

Price - Cost of Goods Sold = ?

Select one of the following:

  • Unit Contribution Margin

  • Break-even Volume

  • Net Income

  • Gross Margin

Explanation

Question 19 of 27

1

Unit Price - Unit VC = Unit Contribution Margin

Select one of the following:

  • True
  • False

Explanation

Question 20 of 27

1

? = Fixed Cost / Unit Contribution Margin

Select one of the following:

  • Gross Margin

  • Break-even Time

  • Break-even Volume

  • Retailer Margin

  • None of these

Explanation

Question 21 of 27

1

Time to Break-even = X / Y

Select one or more of the following:

  • x = breakeven volume, y = annual sales

  • x = annual sales, y = breakeven volume

  • x = fixed cost, y = unit contribution

  • x = unit contribution, y = fixed cost

Explanation

Question 22 of 27

1

Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit

Select one of the following:

  • True
  • False

Explanation

Question 23 of 27

1

When should "transfer prices" be low priced?

Select one or more of the following:

  • When duties and tariffs are higher

  • When making local subsidiaries more favorable/profitbal

  • Tax rate in foreign markets are higher than the US

  • Inflation in foreign market is higher than the US

  • Currency depreciation is unstable in foreign markets

Explanation

Question 24 of 27

1

When should "transfer prices" be priced higher?

Select one or more of the following:

  • When duties and tariffs are high

  • When its better to make local subsidiaries more favorable/profitable

  • When tax rates in foreign markets are higher than the US

  • When inflation in foreign markets is higher than the US

  • When foreign markets currency depreciation in unstable

  • If repatriation of profits is restrictedd

Explanation

Question 25 of 27

1

Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service

Select one of the following:

  • True
  • False

Explanation

Question 26 of 27

1

What variables are used to "segment" a market?

Select one or more of the following:

  • Demographics

  • Psychographics

  • Attitudes

  • Interest

  • Opinions

  • All of these

Explanation

Question 27 of 27

1

What has to exist for segmentation to work?

Select one of the following:

  • SAM (Substantial, Accessible, Measurable)

  • Large market share

  • A strong positioning strategy

  • None of these

Explanation

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