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Marketing Quiz

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Just a little quiz to help gauge what you retained thus far
Jorge Zepeda
Quiz by Jorge Zepeda, updated more than 1 year ago
Jorge Zepeda
Created by Jorge Zepeda over 8 years ago
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Resource summary

Question 1

Question
What is included in the "marketing mix" (4 P's)?
Answer
  • Promotion
  • People
  • Place
  • Production
  • Price
  • Product/Service

Question 2

Question
Customers have ________ and ___________
Answer
  • dreams, ideas
  • wants, money
  • no money, needs
  • wants and needs
  • lots of wants, lots of money

Question 3

Question
Customers needs => functional => volume
Answer
  • True
  • False

Question 4

Question
Customers wants => psychological => margins
Answer
  • True
  • False

Question 5

Question
The exchange of product and services is effect by what?
Answer
  • Consumer disposable income
  • Customers' wants and needs
  • PESTE
  • None of the above

Question 6

Question
What is the goal for the the exchange of product/services?
Answer
  • To maximize customer satisfaction for customer needs
  • To maximize customer satisfaction for customer wents
  • To maximize customer satisfaction for both wants and needs
  • None of the above

Question 7

Question
What should you always do first when entering a market?
Answer
  • Analysis customer wants and needs
  • Market Segmentation
  • PESTE analysis
  • None of the above

Question 8

Question
What makes up "PESTE"?
Answer
  • People
  • Excellence
  • Political/legal factors
  • Supply and Demand
  • Time
  • Techonology
  • Process improvement
  • Economic factors
  • Social factors
  • Environmental factors

Question 9

Question
What are the types of international marketing?
Answer
  • Multi-domestic
  • Glocal
  • Regional
  • Global
  • All of the above?

Question 10

Question
What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?
Answer
  • Integration
  • Process Capacity
  • Firm's Vision
  • Responsiveness

Question 11

Question
What where the issues in the Microsoft "works" case?
Answer
  • Toggle Switch
  • Picky Customers
  • File Conversions
  • Language
  • Timing
  • All of the above

Question 12

Question
SOHO stands for: Small Office-Home Office
Answer
  • True
  • False

Question 13

Question
Segmentation is what?
Answer
  • Grouping people who have similar relevant benefits together
  • Grouping people together who have different relevant benefits
  • Grouping people who have similar relevant benefits together who are willing and able to buy
  • None of the above

Question 14

Question
What does "SAM" stand for? (in relation to segmentation)
Answer
  • Sustianable-Accessible-Measurabl
  • Sustainable-Accurate-Measurable
  • Substantial-Accessible-Marginal
  • Substantial-Accessible-Measurable
  • None of the above

Question 15

Question
Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter
Answer
  • True
  • False

Question 16

Question
Segmentation + Differentiation = ?
Answer
  • Target Market
  • Product Attributes
  • Product Niche
  • Positioning Strategy

Question 17

Question
What are the steps in positioing?
Answer
  • 1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map
  • 1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits
  • 1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map
  • None of the above

Question 18

Question
Price - Cost of Goods Sold = ?
Answer
  • Unit Contribution Margin
  • Break-even Volume
  • Net Income
  • Gross Margin

Question 19

Question
Unit Price - Unit VC = Unit Contribution Margin
Answer
  • True
  • False

Question 20

Question
? = Fixed Cost / Unit Contribution Margin
Answer
  • Gross Margin
  • Break-even Time
  • Break-even Volume
  • Retailer Margin
  • None of these

Question 21

Question
Time to Break-even = X / Y
Answer
  • x = breakeven volume, y = annual sales
  • x = annual sales, y = breakeven volume
  • x = fixed cost, y = unit contribution
  • x = unit contribution, y = fixed cost

Question 22

Question
Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit
Answer
  • True
  • False

Question 23

Question
When should "transfer prices" be low priced?
Answer
  • When duties and tariffs are higher
  • When making local subsidiaries more favorable/profitbal
  • Tax rate in foreign markets are higher than the US
  • Inflation in foreign market is higher than the US
  • Currency depreciation is unstable in foreign markets

Question 24

Question
When should "transfer prices" be priced higher?
Answer
  • When duties and tariffs are high
  • When its better to make local subsidiaries more favorable/profitable
  • When tax rates in foreign markets are higher than the US
  • When inflation in foreign markets is higher than the US
  • When foreign markets currency depreciation in unstable
  • If repatriation of profits is restrictedd

Question 25

Question
Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service
Answer
  • True
  • False

Question 26

Question
What variables are used to "segment" a market?
Answer
  • Demographics
  • Psychographics
  • Attitudes
  • Interest
  • Opinions
  • All of these

Question 27

Question
What has to exist for segmentation to work?
Answer
  • SAM (Substantial, Accessible, Measurable)
  • Large market share
  • A strong positioning strategy
  • None of these
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