Quiz by shaycrystal4, created more than 1 year ago

Business Studies (Marketing) Quiz on Marketing segmentation, created by shaycrystal4 on 12/11/2013.

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Marketing segmentation

Question 1 of 2

1

four important points of differentiation

Select one of the following:

customer service, price, quality, social and ethical issues
price, environmental concerns, convenience, customer service
customer service, convenience, environmental concerns, social and ethical issues

Explanation

Question 2 of 2

1

What is market segmentation?

Select one of the following:

Segmenting markets
Separating markets in to groups, to target specific characteristics with the best suited advertisements possible.

Explanation