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Marketing segmentation

shaycrystal4 2 questions 5.0 (1 rating)

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Questions in this quiz (2)

  1. 1four important points of differentiation
    1. Acustomer service, price, quality, social and ethical issues
    2. Bprice, environmental concerns, convenience, customer service
    3. Ccustomer service, convenience, environmental concerns, social and ethical issues
  2. 2What is market segmentation?
    1. ASegmenting markets
    2. BSeparating markets in to groups, to target specific characteristics with the best suited advertisements possible.

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Description
Business Studies (Marketing) Quiz on Marketing segmentation, created by shaycrystal4 on 12/11/2013.
Language
English
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Rating
5.0 out of 5 · 1 rating
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