what are luxury products?

key attributes of luxury brands

how does luxury differ from premium and fashion?
(Kapferer triangle)

key components of luxury brands

what are the 3 ways luxury products can be positioned and what types of products fit with each type?

why is it important for co. to have these tiers of product?

what are the 4 elements of brand identity?
(heine)

since non-luxury brands offer similar functional benefits, what do luxury brands need to do to differentiate themselves?

what are some luxury brand personality traits

what are the 4 elements used to explain luxury consuption?

what are the 8 p's of luxury marketing?

what are the 5 stages of luxury?