Quiz
A2 Media: Audience Theory
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Questions in this quiz (6)
1Uses and Gratifications Theory: Which of the below answers matches this explanation of a pleasure the audience get from the Media - "Audience uses the media as a substitute for relationships/social interaction"
- ASurveillance
- BPersonal Identity
- CDiversion
- DPersonal Relationships
2Reception Theory states the media and the audience have an [blank_start]active partnership[blank_end], and that neither side has full [blank_start]control[blank_end]. Media is [blank_start]polysemic[blank_end] (has multiple meanings) and we base our interpretation of the media on [blank_start]individual, cultural[blank_end] and life experiences.
- Aactive partnership
- Bcontrol
- Cpolysemic
- Dindividual, cultural
3In 'Uses and Gratifications' Theory there are four ways the audience uses media texts.
- ATrue
- BFalse
4This theory states the audience is completely passive and that the media has full control over how we interpret texts.
- AUses and Gratifications
- BReception Theory
- CTwo Step Flow
- DHypodermic Needle
5Lazarsfeld, Berelson and Gaudet analysed the decision-making process during an [blank_start]election[blank_end]. They found out that information is not direct from media to [blank_start]audience[blank_end], it is filtered through '[blank_start]opinion leaders[blank_end]'. Their results show [blank_start]social[blank_end] factors are an influence on how we [blank_start]interpret[blank_end] texts.
- Aelection
- Bparty
- Chorse show
- Daudience
- Ethe TV
- Fus
- Gopinion leaders
- Hpoliticians
- Iparents
- Jfriends
- Ksocial
- Lbiblical
- Mrelationship
- Npolitical
- Ointerpret
- Pread
- Qsee
- Runderstand
6Uses and Gratifications Theory: The audience uses the media for their [blank_start]needs[blank_end], the media is run by the audience and producers have no say in how their text is [blank_start]interpreted[blank_end].
Need 1: [blank_start]Surveillance[blank_end] - Informational texts that could be beneficial to us
Need 2: Personal Relationships - Substitution of [blank_start]social interaction[blank_end] for television
Need 3: [blank_start]Diversion[blank_end] - Using the media as an [blank_start]escape[blank_end]
Need 4: [blank_start]Personal Identity[blank_end] - Seeing yourself reflected in texts, learning [blank_start]behaviours[blank_end]/social interaction- Aneeds
- Bhappiness
- Csatisfaction
- Dinterpreted
- Ewatched
- Fread
- GSurveillance
- HDiversion
- IInterpretation
- Jsocial interaction
- Kconversation
- Lpeople
- Mfamily
- NDiversion
- OEscape
- PSurveillance
- QPersonal Identity
- Rescape
- Sdistraction
- Tmother
- UPersonal Identity
- VPersonality
- WPersonal Development
- Xbehaviours
- Ymorals
- Zswear words
Information
- Description
- A quiz for A2 Media audience theory.
- Author
- jadeelotus
- Language
- English
- Views
- 999
- History
- Created on 6 Feb 2016 · updated on 23 Dec 2016
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