AS - Level Media (Exam Part B) Flashcards on Section B Terminology, created by Sam Naidoo on 28/02/2016.
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Created by Sam Naidoo
about 8 years ago
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Close
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Created by Sam Naidoo
about 8 years ago
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Oligopoly
Cross-media convergence
Conglomerate
Subsidiary
Synergy
Ancillary revenue
Above the line marketing
Below the line marketing
Circulation
Guerilla Marketing
Horizontal Integration
Instant Gratification
Monopoly
Motion Capture
Proliferation
Simultaneous Global Release
Synergetic Partnerships
Vertical Integration
Vortex of Publicity
