Flashcards
Section B Terminology
Cards in this deck (19)
- 1Oligopolya market that is dominated by a small number of companies
- 2Cross-media convergencea company that owns different types of media
- 3Conglomeratea large parent company that owns a range of small subsidiary companies
- 4Subsidiarya smaller company owned by a conglomerate
- 5Synergywhen 2 or more elements of a conglomerate work together to promote a brand
- 6Ancillary revenuerevenue made from merchandise and DVD sales
- 7Above the line marketingmarketing technique that is generalised, not particularly a group of people
- 8Below the line marketingmarketing technique which has a much narrower reach, niche group of people
- 9CirculationNumber of products sold, normally per month
- 10Guerilla Marketinga low cost, high energy marketing technique which is designed to grab audiences attention straight away in an unconventional way
- 11Horizontal Integrationwhen an institution buys out or takes over another similar company
- 12Instant Gratificationrefers to a need people have to be pleased/entertained as quickly as possible
- 13Monopolywhere one company dominates over the market and controls the industry
- 14Motion Capturetechnology that captures the movements and facial expressions of actors, to turn them into animated or digital characters
- 15Proliferationa large increase in the amount of something
- 16Simultaneous Global Releasewhen a film is released in multiple countries on the same date
- 17Synergetic Partnershipswhen a company works with another company in a way which benefits both of them
- 18Vertical Integrationwhen a company can fulfil more than one stage of the production process themselves
- 19Vortex of Publicitysurrounding the audience with marketing that 'sucks them in'
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- AS - Level Media (Exam Part B) Flashcards on Section B Terminology, created by Sam Naidoo on 28/02/2016.
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- Sam Naidoo
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