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Grado Marketing Quiz on Marketing Temas 13-14, created by xabier.calzada on 03/06/2016.

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Marketing Temas 13-14

Question 1 of 11

1

Personal presentations by the firm's sales force for the purpose of making sales and building customer relationships

Select one or more of the following:

  • Personal selling

  • Salesperson

  • Sales force management

  • Inside sales force

Explanation

Question 2 of 11

1

Analyzing, planning, implementing, and controlling sales force activities

Select one or more of the following:

  • Sales force management

  • Madison & Vine

  • Objective-and-task method

  • Sales force concept

Explanation

Question 3 of 11

1

Salespeople who conduct business from their offices via telephone, online and social media interactions, or visits from prospective buyers.

Select one or more of the following:

  • Inside sales force

  • Outside sales force

  • Team selling

  • Market sales force structure

Explanation

Question 4 of 11

1

A standard that states the amount a salesperson should sell and how sales should be divided among the company's products

Select one or more of the following:

  • Sales quota

  • Selling process

  • Prospecting

  • Handling objections

Explanation

Question 5 of 11

1

Which is the correct order of the selling process steps:

Select one or more of the following:

  • Prospecting, preapproach, approach, presentation, handling objections. closing, and follow up

  • Presentation, prospecting, preapproach, approach, handling objections. closing, and follow up

  • Presentation, prospecting, preapproach, approach, handling objections, follow up, and closing

  • Prospecting, preapproach, approach, presentation, follow up, handling objections, and closing

Explanation

Question 6 of 11

1

Sales promotion tools used to boost short-term customer buying and engagement or enhance long-term customer relationship

Select one or more of the following:

  • Consumer promotions

  • Sales promotion

  • Trade promotions

  • Business promotions

Explanation

Question 7 of 11

1

Using digital marketing tools such as Web sites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices

Select one or more of the following:

  • Digital and social media marketing

  • Direct and digital marketing

  • Multichannel marketing

  • Online marketing

Explanation

Question 8 of 11

1

A Web site that interacts with consumers to move them closer to a direct purchase or other marketing outcome

Select one or more of the following:

  • Marketing Web site

  • Branded community Web site

  • Online advertising

  • Online marketing

Explanation

Question 9 of 11

1

The digital version of word-of-mouth marketing: videos, ads. and other marketing content that is so infectious that customers will seek it our or pass it along to friends

Select one or more of the following:

  • Viral marketing

  • Spam

  • Online advertising

  • Mobile marketing

Explanation

Question 10 of 11

1

Independent and commercial online communities where people congregate, socialize, and exchange views and information

Select one or more of the following:

  • Social media

  • Blogs

  • YouTube's portal to TV shows and films (dentro peor eh!)

  • Branded community Web site

Explanation

Question 11 of 11

1

Using the telephone to sell directly to customers

Select one or more of the following:

  • Telemarketing

  • Mobile marketing

  • Direct-mail marketing

  • None

Explanation

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