Marketing Temas 13-14

Description

Grado Marketing Quiz on Marketing Temas 13-14, created by xabier.calzada on 03/06/2016.
xabier.calzada
Quiz by xabier.calzada, updated more than 1 year ago
xabier.calzada
Created by xabier.calzada over 8 years ago
6
1

Resource summary

Question 1

Question
Personal presentations by the firm's sales force for the purpose of making sales and building customer relationships
Answer
  • Personal selling
  • Salesperson
  • Sales force management
  • Inside sales force

Question 2

Question
Analyzing, planning, implementing, and controlling sales force activities
Answer
  • Sales force management
  • Madison & Vine
  • Objective-and-task method
  • Sales force concept

Question 3

Question
Salespeople who conduct business from their offices via telephone, online and social media interactions, or visits from prospective buyers.
Answer
  • Inside sales force
  • Outside sales force
  • Team selling
  • Market sales force structure

Question 4

Question
A standard that states the amount a salesperson should sell and how sales should be divided among the company's products
Answer
  • Sales quota
  • Selling process
  • Prospecting
  • Handling objections

Question 5

Question
Which is the correct order of the selling process steps:
Answer
  • Prospecting, preapproach, approach, presentation, handling objections. closing, and follow up
  • Presentation, prospecting, preapproach, approach, handling objections. closing, and follow up
  • Presentation, prospecting, preapproach, approach, handling objections, follow up, and closing
  • Prospecting, preapproach, approach, presentation, follow up, handling objections, and closing

Question 6

Question
Sales promotion tools used to boost short-term customer buying and engagement or enhance long-term customer relationship
Answer
  • Consumer promotions
  • Sales promotion
  • Trade promotions
  • Business promotions

Question 7

Question
Using digital marketing tools such as Web sites, social media, mobile apps and ads, online video, e-mail, and blogs that engage consumers anywhere, anytime via their digital devices
Answer
  • Digital and social media marketing
  • Direct and digital marketing
  • Multichannel marketing
  • Online marketing

Question 8

Question
A Web site that interacts with consumers to move them closer to a direct purchase or other marketing outcome
Answer
  • Marketing Web site
  • Branded community Web site
  • Online advertising
  • Online marketing

Question 9

Question
The digital version of word-of-mouth marketing: videos, ads. and other marketing content that is so infectious that customers will seek it our or pass it along to friends
Answer
  • Viral marketing
  • Spam
  • Online advertising
  • Mobile marketing

Question 10

Question
Independent and commercial online communities where people congregate, socialize, and exchange views and information
Answer
  • Social media
  • Blogs
  • YouTube's portal to TV shows and films (dentro peor eh!)
  • Branded community Web site

Question 11

Question
Using the telephone to sell directly to customers
Answer
  • Telemarketing
  • Mobile marketing
  • Direct-mail marketing
  • None
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