Adobe Analytics Certification Test

Question 1 of 11

1

What is a 'Single Page Visit'?

Select one of the following:

The number of visits where only one Page View has been recorded during the entire visit.
A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
When the same value is recorded consecutively.

Explanation

Question 2 of 11

1

All metrics are available in all reports.

Select one of the following:

True
False

Explanation

Question 3 of 11

1

Page views do not include reloads and user’s clicks of the back button.

Select one of the following:

True
False

Explanation

Question 4 of 11

1

Choose the correct description of conversion variables (eVars).

Select one of the following:

Persistent variables that they hold their value for more than one page.
Non-persistent variables that track page level activity.
Provides information about who and what type of visitors are viewing the site.
Tracks roughly where a visitor is physically located.

Explanation

Question 5 of 11

1

What is the 'Next Page Flow' report?

Select one of the following:

A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
A report that shows you, from a selected page, the pages visitors most often visited before the selected page.
A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

Explanation

Question 6 of 11

1

UTM codes are extra text added to the end of the URLs to track Internal Campaigns.

Select one of the following:

True
False

Explanation

Question 7 of 11

1

A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?

Select one of the following:

1
2
3
4

Explanation

Question 8 of 11

1

Props (Conversion variables) persist between pages.

Select one of the following:

True
False

Explanation

Question 9 of 11

1

What kind of value does 'Tracking Code' have?

Select one of the following:

Dimension
Date
Metric
Event

Explanation

Question 10 of 11

1

	Created by Winona Mortley almost 8 years ago

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.

Adobe Analytics Certification Test

Question 1 of 11

What is a 'Single Page Visit'?

Select one of the following:

Explanation

Question 2 of 11

All metrics are available in all reports.

Select one of the following:

Explanation

Question 3 of 11

Page views do not include reloads and user’s clicks of the back button.

Select one of the following:

Explanation

Question 4 of 11

Choose the correct description of conversion variables (eVars).

Select one of the following:

Explanation

Question 5 of 11

What is the 'Next Page Flow' report?

Select one of the following:

Explanation

Question 6 of 11

UTM codes are extra text added to the end of the URLs to track Internal Campaigns.

Select one of the following:

Explanation

Question 7 of 11

A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?

Select one of the following:

Explanation

Question 8 of 11

Props (Conversion variables) persist between pages.

Select one of the following:

Explanation

Question 9 of 11

What kind of value does 'Tracking Code' have?

Select one of the following:

Explanation

Question 10 of 11

Which one of these should you use to block particular referring pages for your site?

Select one of the following:

Explanation

Question 11 of 11

You can create a dashboard or a reportlet from any report.

Select one of the following:

Explanation