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BSc PS407 Social Psychology (The Social Judge (Chapter 4)) Quiz on Measuring Attitudes, created by Petite Piplup on 20/03/2014.

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Measuring Attitudes

Question 1 of 6

1

Within explicit measures, what are likert-type scales?

Select one of the following:

  • A number of statements which possess clear attitudes

  • Rate attitude objects on several evaluative dimensions

  • Observe behaviours and infer attitude towards attitude object

  • Reaction time test measuring strengths of auto associations between attitude objects and good/bad meanings

Explanation

Question 2 of 6

1

Within explicit measures, what are semantic differential scales?

Select one of the following:

  • Rate attitude object on several evaluative dimensions

  • Number of statements which possess clear attitudes

  • Observe behaviours and infer attitude towards attitude object

  • Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings

Explanation

Question 3 of 6

1

What is a limitation of explicit measures?

Select one of the following:

  • Social desirability and assumption that there is conscious access to attitudes

  • Social desirability and assumption that attitudes can be verbally expressed

  • Assumption that attitudes can be verbally expressed and assumption that there is conscious access to attitudes

  • Social influence bias and assumption that attitudes can be verbally expressed

Explanation

Question 4 of 6

1

(a) What is a lie scale? (b) What is its purpose?

Select one of the following:

  • (a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced
    (b) To counter social desirability

  • (a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa
    (b) To counter social desirability

  • (a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced
    (b) To detect the amount of lies a participant is telling

  • (a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa
    (b) To detect the amount of lies a participant is telling

Explanation

Question 5 of 6

1

In implicit measures what are behavioural measures?

Select one of the following:

  • Observe overt behaviours and infer the attitude towards attitude object

  • Observe covert behaviours and infer the attitude towards attitude object

  • Record the results of an IV on behaviours within an experimental condition

  • Record behaviours in a semi-naturalistic setting and code them in relation to an attitude object

Explanation

Question 6 of 6

1

In implicit measures what is the Implicit Association Task? MUST READ NOTES FOR ELABORATED INFORMATION

Select one of the following:

  • Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings

  • Observe overt behaviours and infer attitude toward attitude object

  • Number of statements of which possess clear attitudes

  • Rate attitude object on several evaluative dimensions

Explanation