Within explicit measures, what are likert-type scales?
Answer
A number of statements which possess clear attitudes
Rate attitude objects on several evaluative dimensions
Observe behaviours and infer attitude towards attitude object
Reaction time test measuring strengths of auto associations between attitude objects and good/bad meanings
Question 2
Question
Within explicit measures, what are semantic differential scales?
Answer
Rate attitude object on several evaluative dimensions
Number of statements which possess clear attitudes
Observe behaviours and infer attitude towards attitude object
Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings
Question 3
Question
What is a limitation of explicit measures?
Answer
Social desirability and assumption that there is conscious access to attitudes
Social desirability and assumption that attitudes can be verbally expressed
Assumption that attitudes can be verbally expressed and assumption that there is conscious access to attitudes
Social influence bias and assumption that attitudes can be verbally expressed
Question 4
Question
(a) What is a lie scale? (b) What is its purpose?
Answer
(a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced
(b) To counter social desirability
(a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa
(b) To counter social desirability
(a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced
(b) To detect the amount of lies a participant is telling
(a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa
(b) To detect the amount of lies a participant is telling
Question 5
Question
In implicit measures what are behavioural measures?
Answer
Observe overt behaviours and infer the attitude towards attitude object
Observe covert behaviours and infer the attitude towards attitude object
Record the results of an IV on behaviours within an experimental condition
Record behaviours in a semi-naturalistic setting and code them in relation to an attitude object
Question 6
Question
In implicit measures what is the Implicit Association Task? MUST READ NOTES FOR ELABORATED INFORMATION
Answer
Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings
Observe overt behaviours and infer attitude toward attitude object
Number of statements of which possess clear attitudes
Rate attitude object on several evaluative dimensions