Measuring Attitudes

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BSc PS407 Social Psychology (The Social Judge (Chapter 4)) Quiz on Measuring Attitudes, created by Petite Piplup on 20/03/2014.
Petite Piplup
Quiz by Petite Piplup, updated more than 1 year ago
Petite Piplup
Created by Petite Piplup about 10 years ago
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Resource summary

Question 1

Question
Within explicit measures, what are likert-type scales?
Answer
  • A number of statements which possess clear attitudes
  • Rate attitude objects on several evaluative dimensions
  • Observe behaviours and infer attitude towards attitude object
  • Reaction time test measuring strengths of auto associations between attitude objects and good/bad meanings

Question 2

Question
Within explicit measures, what are semantic differential scales?
Answer
  • Rate attitude object on several evaluative dimensions
  • Number of statements which possess clear attitudes
  • Observe behaviours and infer attitude towards attitude object
  • Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings

Question 3

Question
What is a limitation of explicit measures?
Answer
  • Social desirability and assumption that there is conscious access to attitudes
  • Social desirability and assumption that attitudes can be verbally expressed
  • Assumption that attitudes can be verbally expressed and assumption that there is conscious access to attitudes
  • Social influence bias and assumption that attitudes can be verbally expressed

Question 4

Question
(a) What is a lie scale? (b) What is its purpose?
Answer
  • (a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced (b) To counter social desirability
  • (a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa (b) To counter social desirability
  • (a) It includes behaviours/issues socially desirable and infrequently practiced, or socially undesirable and frequently practiced (b) To detect the amount of lies a participant is telling
  • (a) It reverse codes half of the items, so half the higher the score the more they agree and vice versa (b) To detect the amount of lies a participant is telling

Question 5

Question
In implicit measures what are behavioural measures?
Answer
  • Observe overt behaviours and infer the attitude towards attitude object
  • Observe covert behaviours and infer the attitude towards attitude object
  • Record the results of an IV on behaviours within an experimental condition
  • Record behaviours in a semi-naturalistic setting and code them in relation to an attitude object

Question 6

Question
In implicit measures what is the Implicit Association Task? MUST READ NOTES FOR ELABORATED INFORMATION
Answer
  • Reaction time test measuring strength of auto associations between attitude objects and good/bad meanings
  • Observe overt behaviours and infer attitude toward attitude object
  • Number of statements of which possess clear attitudes
  • Rate attitude object on several evaluative dimensions
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