Chad Collins
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SEM II 2.06 Objective Pretest

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Chad Collins
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SEM II 2.06 Objective Pretest

Question 1 of 7

1

An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?

Select one of the following:

  • Sales promotion

  • Copyright infringement

  • Ambush marketing

  • Non–designated sponsorship

Explanation

Question 2 of 7

1

Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?

Select one of the following:

  • Advertising prices in a community publication

  • Holding a contest during a game or performance

  • Using telemarketers to contact a target audience

  • Planning an interview with a popular columnist

Explanation

Question 3 of 7

1

Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?

Select one of the following:

  • Baseball statistics and articles are printed in the game program.

  • Free autographed baseballs are given to the first 100 attendees on Little League Day.

  • The team’s logo merchandise is sold in the retail store located in the stadium.

  • Concession stands offer bundled food and beverage items for a low price.

Explanation

Question 4 of 7

1

Which is a true statement about ambush marketing?

Select one of the following:

  • It relies on celebrity endorsements to become an official event sponsor.

  • A business pays a sponsorship fee to be associated with an event.

  • Most businesses believe that ambush marketing is an ethical practice.

  • It uses questionable tactics to connect a nonsponsoring business with an event.

Explanation

Question 5 of 7

1

A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed over 3 million times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did the sporting-goods company use to generate interest in its organization and products?

Select one of the following:

  • Loyalty programming

  • Product placement

  • Viral marketing

  • Pay-it-forward advertising

Explanation

Question 6 of 7

1

What variable might increase attendance at a professional soccer game?

Select one of the following:

  • A postgame dinner for team players and their families

  • Mass distribution of the team’s program to the fans and media

  • Offering a wide variety of food and beverages at the concession stands

  • A pregame autograph and photo session for the fans

Explanation

Question 7 of 7

1

Which is an example of a viral marketing strategy?

Select one of the following:

  • A blimp displaying a sporting-goods retail chain logo flies over a football stadium.

  • A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.

  • An e-mail sender asks the message receiver to forward the message to 10 friends.

  • A local restaurant places a poster advertising a product near the entrance of a building.

Explanation

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