6975118
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?
Answer
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Sales promotion
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Copyright infringement
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Ambush marketing
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Non–designated sponsorship
Question 2
Question
Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?
Answer
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Advertising prices in a community publication
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Holding a contest during a game or performance
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Using telemarketers to contact a target audience
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Planning an interview with a popular columnist
Question 3
Question
Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?
Answer
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Baseball statistics and articles are printed in the game program.
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Free autographed baseballs are given to the first 100 attendees on Little League Day.
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The team’s logo merchandise is sold in the retail store located in the stadium.
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Concession stands offer bundled food and beverage items for a low price.
Question 4
Question
Which is a true statement about ambush marketing?
Answer
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It relies on celebrity endorsements to become an official event sponsor.
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A business pays a sponsorship fee to be associated with an event.
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Most businesses believe that ambush marketing is an ethical practice.
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It uses questionable tactics to connect a nonsponsoring business with an event.
Question 5
Question
A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed over 3 million times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did the sporting-goods company use to generate interest in its organization and products?
Answer
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Loyalty programming
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Product placement
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Viral marketing
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Pay-it-forward advertising
Question 6
Question
What variable might increase attendance at a professional soccer game?
Answer
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A postgame dinner for team players and their families
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Mass distribution of the team’s program to the fans and media
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Offering a wide variety of food and beverages at the concession stands
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A pregame autograph and photo session for the fans
Question 7
Question
Which is an example of a viral marketing strategy?
Answer
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A blimp displaying a sporting-goods retail chain logo flies over a football stadium.
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A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.
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An e-mail sender asks the message receiver to forward the message to 10 friends.
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A local restaurant places a poster advertising a product near the entrance of a building.
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