Chapter 7

Question 1 of 10 Question 1 of 10

1

Early European magazines were oriented toward _____.

Select one of the following:

A. recent news
D. broad political commentary
B. medical and health advice
e. hunting and fishing trips
C. discussions of women's issues

Explanation

Question 2 of 10 Question 2 of 10

1

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

D. Ladies' Magazine
A. Harper's
B. Godey's Ladies Book
E. Ladies Home Magazine
C. Youth's Companion

Explanation

Question 3 of 10 Question 3 of 10

1

The term muckraker ___________.

Select one of the following:

E. None of the above options is correct
A. described investigative reporters who only wrote about American institutions in a positive light
C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
B. was coined by President Theodore Roosevelt because he was angry with negative reporting
D. was seen as an insult by leading investigative reporters

Explanation

Question 4 of 10 Question 4 of 10

1

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

The Saturday Evening Post
The Nation
Life
The North American Review
Harper's

Explanation

Question 5 of 10 Question 5 of 10

1

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

C. it was initially free
A. its first issue featured Elvis
B. it offered lurid commentary about TV stars
E. All of the options are correct
D. many newspapers hadn't yet started publishing TV listings

Explanation

Question 6 of 10 Question 6 of 10

1

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

E. TV Guide
D. Life
A. Sports Illustrated
B. The Saturday Evening Post
C. People

Explanation

Question 7 of 10 Question 7 of 10

1

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Wired
Slate
Entertainment Weekly
Time
TV Guide

Explanation

Question 8 of 10 Question 8 of 10

1

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

C. an expensive TV ad campaign
E. a nude calendar foldout of Marilyn Monroe
A. insightful feminist articles
D. sending free xopies to one million male college students
B.articles that criticized divorced and working women

Explanation

Question 9 of 10 Question 9 of 10

1

Which of the following is true about minority-targeted magazines?

Select one of the following:

C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
D. Most of them started out as Webzines in the last ten years.
E. Minority-targeted magazines cover only racial minorities.

Explanation

Question 10 of 10 Question 10 of 10

1

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

E. create fewer places for advertisers to compete with television advertising
B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
D. None of the options is correct
A. move the magazine industry back to more general-interest publications
C. attract more targeted advertisers and compete with television advertising

	Created by jbrumski22 over 11 years ago

Quiz on Chapter 7, created by jbrumski22 on 08/05/2014.

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Chapter 7

Question 1 of 10 Question 1 of 10

Early European magazines were oriented toward _____.

Select one of the following:

Explanation

Question 2 of 10 Question 2 of 10

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

Explanation

Question 3 of 10 Question 3 of 10

The term muckraker ___________.

Select one of the following:

Explanation

Question 4 of 10 Question 4 of 10

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

Explanation

Question 5 of 10 Question 5 of 10

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

Explanation

Question 6 of 10 Question 6 of 10

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

Explanation

Question 7 of 10 Question 7 of 10

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Explanation

Question 8 of 10 Question 8 of 10

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

Explanation

Question 9 of 10 Question 9 of 10

Which of the following is true about minority-targeted magazines?

Select one of the following:

Explanation

Question 10 of 10 Question 10 of 10

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

Explanation