Chapter 7

Question 1 of 10

1

Early European magazines were oriented toward _____.

Select one of the following:

A. recent news
B. medical and health advice
C. discussions of women's issues
D. broad political commentary
e. hunting and fishing trips

Explanation

Question 2 of 10

1

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

A. Harper's
B. Godey's Ladies Book
C. Youth's Companion
D. Ladies' Magazine
E. Ladies Home Magazine

Explanation

Question 3 of 10

1

The term muckraker ___________.

Select one of the following:

A. described investigative reporters who only wrote about American institutions in a positive light
B. was coined by President Theodore Roosevelt because he was angry with negative reporting
C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
D. was seen as an insult by leading investigative reporters
E. None of the above options is correct

Explanation

Question 4 of 10

1

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

The North American Review
The Nation
Harper's
The Saturday Evening Post
Life

Explanation

Question 5 of 10

1

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

A. its first issue featured Elvis
B. it offered lurid commentary about TV stars
C. it was initially free
D. many newspapers hadn't yet started publishing TV listings
E. All of the options are correct

Explanation

Question 6 of 10

1

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

A. Sports Illustrated
B. The Saturday Evening Post
C. People
D. Life
E. TV Guide

Explanation

Question 7 of 10

1

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Time
TV Guide
Wired
Entertainment Weekly
Slate

Explanation

Question 8 of 10

1

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

A. insightful feminist articles
B.articles that criticized divorced and working women
C. an expensive TV ad campaign
D. sending free xopies to one million male college students
E. a nude calendar foldout of Marilyn Monroe

Explanation

Question 9 of 10

1

Which of the following is true about minority-targeted magazines?

Select one of the following:

A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
D. Most of them started out as Webzines in the last ten years.
E. Minority-targeted magazines cover only racial minorities.

Explanation

Question 10 of 10

1

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

A. move the magazine industry back to more general-interest publications
B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
C. attract more targeted advertisers and compete with television advertising
D. None of the options is correct
E. create fewer places for advertisers to compete with television advertising

	Created by jbrumski22 almost 10 years ago

Quiz on Chapter 7, created by jbrumski22 on 08/05/2014.

Chapter 7

Question 1 of 10

Early European magazines were oriented toward _____.

Select one of the following:

Explanation

Question 2 of 10

In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.

Select one of the following:

Explanation

Question 3 of 10

The term muckraker ___________.

Select one of the following:

Explanation

Question 4 of 10

Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?

Select one of the following:

Explanation

Question 5 of 10

One of the reasons for TV Guide's popularity was that _____.

Select one of the following:

Explanation

Question 6 of 10

Which popular magazine was launched in 1974 by Time Inc.?

Select one of the following:

Explanation

Question 7 of 10

An example of a magazine that was conceived of online-only is___.

Select one of the following:

Explanation

Question 8 of 10

Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.

Select one of the following:

Explanation

Question 9 of 10

Which of the following is true about minority-targeted magazines?

Select one of the following:

Explanation

Question 10 of 10

A main purpose of split-run and demographic editions of magazines is to ______.

Select one of the following:

Explanation