University Final Year Marketing Communications (Marketing Communications) Flashcards on Intro to Social Media Marketing, created by Alex Millar on 29/04/2017.
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Created by Alex Millar
about 7 years ago
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Close
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Created by Alex Millar
about 7 years ago
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What is social media?
Why does social media have such large potential for org comms?
What are the three defining characters which sets social media apart from other digital media?
what is meant be social interactivity
what is meant be openness and flexibility
what is meant by fast paced flow of information
How can social media marketing create value for companies?
How can social media marketing be defined?
What is the problem often encountered with social media marketing?
What is the fundamental principle of social media marketing?
What are the three types of information flows to be considered?
What perspective do we need to understand social media marketing from?
Key points on SOCIAL INTERACTIONS
Key points on ONLINE/OFFLINE
Key points about CONNECTIONS
What is meant by INCENTIVES & ACTIVATION
What is meant by LONG TERM VIEW
