10802758
Descripción
Test por Alice Nguyen, actualizado hace más de 1 año
|
Creado por Alice Nguyen
hace más de 6 años
|
|
Pregunta 1
Pregunta
What is classified as 'media'?
Respuesta
-
Mail
-
Catalogues
-
Infomericals
-
Public Relations
-
Transaction
-
Consumer
Pregunta 2
Pregunta
What are the objectives of direct marketing?
Respuesta
-
To build an image
-
Educate and inform customers
-
To evoke emotional connection with customer
-
To ensure that marketing objectives are met
-
To test a product
Pregunta 3
Pregunta
Advantages of Direct Marketing
Respuesta
-
Accuracy
-
Image Factors
-
Capability
-
Testing
-
Frequency Potential
Pregunta 4
Pregunta
There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
Respuesta
- True
- False
Pregunta 5
Pregunta
What are some reasons for rapid adoption of the Internet?
Respuesta
-
Increased desire for information
-
Speed and convenience
-
Ability to control information
-
Reducing customer base
-
Having less customers
-
More accountability
-
Target customers
Pregunta 6
Pregunta
What is owned media?
Respuesta
-
media channel that a brand owns such as their website, mobile site, blog or twitter account
-
the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
-
is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
Pregunta 7
Pregunta
What is earned media?
Respuesta
-
the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
-
is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
-
a media channel that a brand owns such as their website, mobile site, blog or twitter account
Pregunta 8
Pregunta
What are some ways of advertising on the Internet?
Respuesta
-
Banner ad
-
Sponsorships
-
Paid searches
-
Print media
-
Email
-
Content aggregators
-
Portals
-
Blogs
-
Magazine column
-
Business card
Pregunta 9
Pregunta
Why are some motivations and reasons for social media?
Respuesta
-
Driving traffic to one's site
-
Easy communication
-
Share ideas
-
Plagiarism
-
Gain information
-
Brand exposure
Pregunta 10
Pregunta
Reasons for increase in sales promotion
Respuesta
-
Brand proliferation
-
Fragmentation
-
Declining brand loyalty
-
Shape brand
-
Accountability
-
Surveys
-
Information access
Pregunta 11
Pregunta
Trade-orientated promotions include?
Respuesta
-
Coupons, samples, programs, event marketing.
-
Incentives, trade, allowances, coupons, point of purchase, brand equity.
-
Allowances, point of purchase, trade shows.
-
Samples, event marketing, contests and dealer incentives.
¿Quieres crear tus propios Tests gratis con GoConqr? Más información.