11582784
Descripción
Test por Julio Díaz, actualizado hace más de 1 año
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Creado por Julio Díaz
hace más de 6 años
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Pregunta 1
Pregunta
In the Five Forces Model, the ease with which companies can enter into competition with other companies within the industry is known as which type of force?
Respuesta
-
the threat of substitute products
-
the power of suppliers
-
the power of customers
-
the level of rivalry
-
the potential for entry
Pregunta 2
Pregunta
In which step of SWOT analysis would “obsolete, narrow product line” be most likely to arise?
Respuesta
-
T
-
O
-
W
-
both O and T
-
S
Pregunta 3
Pregunta
An organization that treats customers better than its rivals is wasting money.
Respuesta
- True
- False
Pregunta 4
Pregunta
The development of a set of functional-level strategies to increase the performance of the operating system a company uses to transform inputs into finished goods and services is known as:
Respuesta
-
value chain management
-
research and development
-
utilizing new technology
-
materials management
-
efficiency management
Pregunta 5
Pregunta
An organization attempts to gain a competitive advantage by aiming its efforts at driving down its production costs per unit below those of its competitors. This is known as which type of strategy?
Respuesta
-
low-cost strategy
-
focused differentiation strategy
-
unrelated diversification strategy
-
related diversification strategy
-
concentration on a single business strategy
Pregunta 6
Pregunta
A general guide to action for the managers of an organization is known as:
Respuesta
-
a rule
-
a policy
-
none of the above
-
a standing plan
-
an SOP
Pregunta 7
Pregunta
Another name for contingency planning is:
Respuesta
-
divisional-level planning
-
scenario planning
-
synergy planning
-
business-level planning
-
ad hoc planning
Pregunta 8
Pregunta
Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.
Respuesta
- True
- False
Pregunta 9
Pregunta
Another name for contingency planning is scenario planning.
Respuesta
- True
- False
Pregunta 10
Pregunta
The more desired attributes an organization builds into its products, lower the price they can charge to attract customers.
Respuesta
- True
- False
Pregunta 11
Pregunta
When an organization updates its five-year plan annually in order to take into account changing conditions within the organization and in the organization's external environment, this is known as which type of plan?
Respuesta
-
SWOT
-
scenario
-
functional
-
inflexible
-
rolling
Pregunta 12
Pregunta
Another name for the departmental level of the organization is the __________ level of the organization.
Respuesta
-
functional
-
divisional
-
corporate
-
business
-
first-line
Pregunta 13
Pregunta
The set of decisions that managers make to assist the organization in the attainment of its goals is called the strategy of the organization.
Respuesta
- True
- False
Pregunta 14
Pregunta
PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of:
Respuesta
-
a low cost strategy
-
vertical integration
-
a diversification strategy
-
horizontal integration
-
a global strategy
Pregunta 15
Pregunta
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Respuesta
- True
- False
Pregunta 16
Pregunta
Managers monitor and evaluate the organization's strategy to see if it is working using the controlling function.
Respuesta
- True
- False
Pregunta 17
Pregunta
The service function controls the movement of physical materials through the value chain.
Respuesta
- True
- False
Pregunta 18
Pregunta
When an organization enters a new type of industry that is not similar in any way to the
current businesses of the organization, this is known as a(n) ____________ strategy.
Respuesta
-
related diversification
-
international expansion
-
unrelated diversification
-
vertical integration
-
concentration on a single business
Pregunta 19
Pregunta
The marketing and sales functions of a company are responsible for the creation of a good or service.
Respuesta
- True
- False
Pregunta 20
Pregunta
All of the following are major corporate-level strategies that managers can use to help their
organization increase its sales and profits EXCEPT:
Respuesta
-
focus
-
vertical integration
-
diversification
-
concentration on a single business
-
international expansion
Pregunta 21
Pregunta
A department of the organization (such as manufacturing, accounting, marketing) that contains employees who have the same skills and use the same organizational resources to perform their jobs is known as a(n) __________ of the organization.
Respuesta
-
vertical integration
-
function
-
business
-
division
-
synergy
Pregunta 22
Pregunta
General Electric Company sets a goal that every product line of the company should be either first or second in its industry in market share. What type of goal does this represent?
Respuesta
-
business-level
-
divisioanl level
-
multidomestic-level
-
functional-level
-
corporate-level
Pregunta 23
Pregunta
Anything new or better about the way an organization operates, or the goods or services it produces, is the result of innovation.
Respuesta
- True
- False
Pregunta 24
Pregunta
A formal, written guide to action for managers in an organization is known as:
Respuesta
-
a heuristic
-
a policy
-
synergy
-
a rule
-
none of the above
Pregunta 25
Pregunta
An organization creates a list of possible future forecasts of business situations and creates a plan to respond to each of these forecasts. This is known as:
Respuesta
-
synergy planning
-
ad hoc planning
-
scenario planning
-
divisional-level planning
-
functional planning
Pregunta 26
Pregunta
When an organization designs a corporate-level strategy that includes expanding its operations into a new type of business for the organization, this is known as a(n) __________ strategy.
Respuesta
-
concentration
-
international expansion
-
sybergistic
-
diversification
-
vertical integration
Pregunta 27
Pregunta
A broad statement of the organization's purpose, its products, and its customers is called a mission statement.
Respuesta
- True
- False
Pregunta 28
Pregunta
High quality products have superior design, features, reliability, and after-sales support.
Respuesta
- True
- False
Pregunta 29
Pregunta
A group of managers analyzes both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?
Respuesta
-
related diversification
-
functional analysis
-
mission analysis
-
diversification
-
SWOT analysis
Pregunta 30
Pregunta
Unilever sells different products using a different marketing approach in Great Britain than it uses when marketing these products in the United States. This is an example of:
Respuesta
-
a global strategy
-
unrelated diversification
-
a multidomestic strategy
-
vertical integration
-
a focused low-cost strategy
Pregunta 31
Pregunta
Managerial goals should be both challenging and realistic.
Respuesta
- True
- False
Pregunta 32
Pregunta
Functional goals and strategies need not be consistent with divisional goals and strategies.
Respuesta
- True
- False
Pregunta 33
Pregunta
The information systems function controls the electronic systems for managing inventory, tracking sales,
pricing products, selling products, dealing with customer service inquires, and so on.
Respuesta
- True
- False
Pregunta 34
Pregunta
An organization attempts to succeed by distinguishing its products from those of the
competition. What type of strategy is this?
Respuesta
-
unrelated diversification strategy
-
concentration on a single business strategy
-
low-cost strategy
-
related diversification strategy
-
focused differentiation strategy
Pregunta 35
Pregunta
SWOT is a part of:
Respuesta
-
none of the above
-
all of the above
-
business-level strategy
-
functional-level strategy
-
corporate-level strategy
Pregunta 36
Pregunta
The first step in defining an organization's mission is to define its business.
Respuesta
- True
- False
Pregunta 37
Pregunta
The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.
Respuesta
- True
- False
Pregunta 38
Pregunta
__________ means producing goods and services with superior design, features, reliability, and after-sales support.
Respuesta
-
efficiency
-
responsiveness
-
quality
-
flexibility
-
innovation
Pregunta 39
Pregunta
The ___________ function can create a perception of superior value by solving customer problems and supporting customers after they have purchased the product.
Respuesta
-
production
-
information systems
-
materials management
-
service
-
marketing
Pregunta 40
Pregunta
Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron, Ohio. This is an example of:
Respuesta
-
forward vertical integration
-
a global strategy
-
a focused differentiation strategy
-
a multidomestic strategy
-
backward vertical integration
Pregunta 41
Pregunta
Two divisions of a company decide to use the same distribution channels for their products to reduce the overlap of their marketing efforts. This is an example of:
Respuesta
-
a differentiation strategy
-
synergy
-
a low-cost strategy
-
diversification
-
a focused-differentiation strategy
Pregunta 42
Pregunta
Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of:
Respuesta
-
a differentiation strategy
-
a low-cost strategy
-
a focused-differentiation strategy
-
a diversification strategy
-
synergy
Pregunta 43
Pregunta
The company that customizes every product to the unique demands of individual customers is likely to see its cost structure:
Respuesta
-
all of the above
-
become obsolete
-
become lowers as demand increases rapidly
-
rise as unit revenues rise
Pregunta 44
Pregunta
SWOT analysis is the last step in the strategy formulation process.
Respuesta
- True
- False
Pregunta 45
Pregunta
Which of the following is NOT a reason to try to boost product quality?
Respuesta
-
To charge a higher price
-
All of these are reasons
-
To provide a higher quality product, for the same price, as the competition
-
To become more responsive to customers
-
To increase efficiency
Pregunta 46
Pregunta
Organizational plans that cover a timespan of one to five years are typically referred to as _____________ plans.
Respuesta
-
short-term plans
-
corporate-term plans
-
intermediate-term plans
-
long-term plans
-
division-term plans
Pregunta 47
Pregunta
Differentiation raises costs.
Respuesta
- True
- False
Pregunta 48
Pregunta
A functional-level plan spells out the goals of the __________ that are intended to assist the organization to achieve its __________ goals.
Respuesta
-
department;corporate
-
none of the above
-
division;corporate
-
business;divisional
-
division;business
Pregunta 49
Pregunta
A business plan that is updated every year depending on the changes in the organization and in the external environment that have taken place in the previous year is known as a rolling plan.
Respuesta
- True
- False
Pregunta 50
Pregunta
IBM has a written set of guidelines for its managers in terms of behavior that IBM considers to be either ethical or unethical. This set of written guidelines is called:
Respuesta
-
rules
-
a single-use plan
-
policy
-
a standard operating procedure
-
a mission statement
Pregunta 51
Pregunta
Which type of organizational strategy states the industries and markets in which the organization intends to compete?
Respuesta
-
business-level strategy
-
divisional-level strategy
-
functional-level strategy
-
departmental-level strategy
-
corporate-level strategy
Pregunta 52
Pregunta
The cluster of decisions that managers make to assist the organization to achieve its goals is known as:
Respuesta
-
SWOT analysis
-
strategy
-
related diversification
-
diversification
-
scenario planning
Pregunta 53
Pregunta
Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department?
Respuesta
-
multidomestic
-
divisional
-
scenario
-
first-line
-
vertical
Pregunta 54
Pregunta
Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains. This is an example of:
Respuesta
-
a diversification strategy
-
a focused-differentiation strategy
-
synergy
-
an unrelated diversification strategy
-
a differentiation strategy
Pregunta 55
Pregunta
The corporate-level plan of an organization contains the decisions that are related to the organization's mission, goals, strategy, and structure.
Respuesta
- True
- False
Pregunta 56
Pregunta
Planning is a goal-making but not a strategy-making process.
Respuesta
- True
- False
Pregunta 57
Pregunta
Wal-Mart, the US retailing giant, has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.
Respuesta
-
marketing
-
production
-
service
-
information systems
-
materials management
Pregunta 58
Pregunta
When Gallo (wine producer) purchased a company that makes wine bottles, it was involved in:
Respuesta
-
forward vertical integration
-
horizontal integration
-
strategic alliance
-
backward vertical integration
-
upward integration
Pregunta 59
Pregunta
Most customers prefer products with few features to products with many features.
Respuesta
- True
- False
Pregunta 60
Pregunta
If Organization A is able to provide, for the same price, a product of higher quality than Organization B's product, Organization A is serving its customers better, but it is not being more responsive.
Respuesta
- True
- False
Pregunta 61
Pregunta
What type of strategy specifies the activities of managers at the departmental level of the organization?
Respuesta
-
business-level strategy
-
top-level strategy
-
divisional-level strategy
-
corporate-level strategy
-
functional-level strategy
Pregunta 62
Pregunta
When Matsushita sells its TVs and VCRs using the same basic marketing approach in various countries, this is an example of:
Respuesta
-
a focused low-cost strategy
-
a multidomestic strategy
-
a global strategy
-
vertical integration
-
a differentiation strategy
Pregunta 63
Pregunta
In the typical organization, top managers are primarily responsible for planning that takes place at the business level of the organization.
Respuesta
- True
- False
Pregunta 64
Pregunta
An organization's strategy is an outcome of its planning processes.
Respuesta
- True
- False
Pregunta 65
Pregunta
Which type of plan details the goals, strategy, and structure of a division within an organization?
Respuesta
-
departmental-level plan
-
none of the above
-
corporate-level plan
-
business-level plan
-
functional-level plan
Pregunta 66
Pregunta
Southwest's low-cost operating system focuses only on improving the maintenance of aircraft.
Respuesta
- True
- False
Pregunta 67
Pregunta
Managers at ABC, Inc. analyze the current situation of their organization and then develop plans to help their organization to accomplish its mission and achieve its goals. This is known as:
Respuesta
-
strategy formulation
-
SWOT analysis
-
diversification
-
synergy planning
-
functional planning
Pregunta 68
Pregunta
When General Electric Company expanded its operations by acquiring NBC television, this was an example of which type of strategy?
Respuesta
-
low-cost strategy
-
vertical integration
-
concentration on a single business strategy
-
diversification
-
international expansion
Pregunta 69
Pregunta
Organizational plans that cover a time-span of up to one year are referred to as __________ plans.
Respuesta
-
division-term plans
-
long-term plans
-
corporate-term plans
-
intermediate-term plans
-
short-term plans
Pregunta 70
Pregunta
Through brand positioning and advertising, the __________ function can increase the value that customers perceive to be contained in a company's product.
Respuesta
-
production
-
materials management
-
marketing
-
service
-
information systems
Pregunta 71
Pregunta
In managing the value chain to add value, functional managers need to find ways to attain superior quality, efficiency, innovation, and responsiveness to customers.
Respuesta
- True
- False
Pregunta 72
Pregunta
The production function of a company can perform its activities in a way that is consistent with high product quality, which leads to _____________ and _____________.
Respuesta
-
Disgruntled employees; better sales
-
Product differentiation; higher costs
-
Product differentiation; lower costs
-
Inconsistencies; higher costs
-
Happy employees; more mistakes
Pregunta 73
Pregunta
According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.
Respuesta
- True
- False
Pregunta 74
Pregunta
With a multidomestic strategy, managers decide to sell the same product with the same marketing approach in all of the countries in which the product is sold.
Respuesta
- True
- False
Pregunta 75
Pregunta
When managers focus on being ___________ to their customers, and not just on producing or providing a product, they see new ways to reduce costs and increase quality.
Respuesta
-
friendly
-
honest
-
ethical
-
efficient
-
responsive
Pregunta 76
Pregunta
Which plan of the organization contains top management's decisions about the organization's mission, goals, strategy, and structure?
Respuesta
-
functional-level plan
-
departmental-level plan
-
business-level plan
-
corporate-level plan
-
divisional-level plan
Pregunta 77
Pregunta
When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, this was an example of which type of strategy?
Respuesta
-
vertical integration
-
diversification
-
low-cost strategy
-
international expansion
-
concentration on a single business
Pregunta 78
Pregunta
The last step in a SWOT analysis is to identify the organization's internal strengths and internal weaknesses.
Respuesta
- True
- False
Pregunta 79
Pregunta
The term “value chain” refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.
Respuesta
- True
- False
Pregunta 80
Pregunta
Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.
Respuesta
- True
- False
Pregunta 81
Pregunta
The management of the value-chain activities that bring new products or services to market is called ________________.
Respuesta
-
product development
-
JIT
-
product innovation
-
CRM
-
TQM
Pregunta 82
Pregunta
Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of:
Respuesta
-
forward vertical integration
-
a focused-differentiation strategy
-
a global strategy
-
a multidomestic strategy
-
backward vertical integration
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