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SM - Kapitel 09 - Strategy Implementation

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Preguntas del test (8)

  1. 1Which of the following variables is NOT directly affected by market segmentation?
    1. AProduct
    2. BPrice
    3. CProcess
    4. DPlace
    5. EPromotion
  2. 2All of the following are strategic marketing issues or decisions EXCEPT
    1. Ato be a price leader or a price follower
    2. Bto use operating leverage
    3. Cto offer a complete or limited warranty
    4. Dto use heavy, light, or no TV advertising versus online advertising
    5. Eto use exclusive dealerships or multiple channels of distribution
  3. 3Which two variables rank as marketing's most important contributions to strategic management?
    1. ADiversification and budgeting
    2. BMarketing penetration and competition
    3. CCompetition and collaboration
    4. DProduct development and market development
    5. EMarket segmentation and product positioning
  4. 4What makes market segmentation an important variable in strategy implementation?
    1. AIt allows a small firm to compete successfully with a large firm.
    2. BIt allows a firm to operate with limited resources.
    3. CNew or improved market-segmentation approaches are required for the successful execution of market development & market penetration.
    4. DMarket segmentation decisions directly affect marketing mix variables.
    5. EAll of the above.
  5. 5Which variable would be considered part of the "product" element of the marketing mix?
    1. AAdvertising
    2. BPackaging
    3. CPayment terms
    4. DInventory levels and location
    5. EPublicity
  6. 6Which variable would be considered part of the "place" element of the marketing mix?
    1. AProduct line
    2. BService level
    3. CPersonal selling
    4. DSales territory
    5. EDiscounts and allowances
  7. 7Which of these is NOT a rule for using product positioning as a strategy-implementation tool?
    1. ALook for the hole or vacant niche, a segment of the market currently not being served.
    2. BDo not serve two segments with the same strategy.
    3. CPosition yourself in the middle of the map, if you are one of only two competitors.
    4. DPosition yourself in the middle of the map, if there are more than two competitors.
    5. EAll of these are rules for using product positioning as a strategy-implementation tool.
  8. 8Which of the following is NOT given as an example of a decision that may require finance/accounting policies?
    1. Ato extend the time of accounts receivable
    2. Bto establish a certain percentage discount on accounts within a specified period of time
    3. Cto lease or buy fixed assets
    4. Dto use LIFO, FIFO, or a market-value accounting approach
    5. Eto be a price leader or a price follower

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SM - Kapitel 9 - Strategy Implementation
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