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BUSS3 Marketing Strategies

Johnson Buz 9 preguntas

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Preguntas del test (9)

  1. 1What is marketing?
    1. AAdvertising and selling a businesses products to its target markets efficiently and cost effectively.
    2. BThe process of identifying, anticipating and satisfying customer needs profitably.
  2. 2Which of the following is an example of a SMART marketing objective?
    1. ATo grow revenues by 15% per year in each of the next 2 years
    2. BTo increase market share in the USA by 3% in the next 2 years
    3. CTo reduce the level of faulty goods produced by 10% in the next 2 years
    4. DTo provide training on payroll systems to all finance staff in the next 2 years
  3. 3Which of the following are INTERNAL influences on marketing objectives?
    1. ACorporate Objectives, Culture, Technology and Legislation
    2. BEconomic environment, Finance, Operations and Competitiors
    3. CFinance, Human Resources, Operational Issues and Corporate Objectives
    4. DSocial Change, Technological Change, Market Size and Competitor actions
  4. 4Market analysis is .....
    1. AGaining detailed understanding of the market in which the business is operating including market size, growth, customer loyalty and competition.
    2. BA quantitative analysis of sales figures and projected sales figures before launching a product.
  5. 5Correlation shows the causal link (how one factor causes the other to change) between two factors
    1. AVerdadero
    2. BFalso
  6. 6IT is used widely to collect information to use for marketing analysis, which of the following are examples of types of data collected to enable market analysis? Tick each relevant answer.
    1. ANumber and Value of Transactions
    2. BCustomer product purchases
    3. CCustomer opinions on service
    4. DWebsite hits
  7. 7According to Ansoffs Matrix starting to sell your products online (e commerce) is an example of:-
    1. AMarket Penetration
    2. BMarket Development
    3. CProduct Development
    4. DDiversification
  8. 8According to Michael Porter's Generic Strategies, charging a premium price for a product due to its superior quality and brand loyalty from a wide customer base is known as......
    1. ACost Leadership
    2. BCost Focus
    3. CDifferentiation Leadership
    4. DDifferentiation Focus
  9. 9Which of the following factors will affect the size of the marketing budget? Check all that apply.
    1. ANumber of customers the business has currently has contact details for
    2. BLast years marketing budget with adjustments for changes
    3. CWhat competitors are spending/doing
    4. DCurrent financial position of the business
    5. EThe cost of the product to make
    6. FThe marketing objectives that need to be achieved

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Descripción
Test sobre BUSS3 Marketing Strategies, creado por Johnson Buz el 04/12/2014.
Idioma
English
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