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Preguntas del test (55)
1After an individual's family, his or her ____ is most likely to influence the individual's purchase decision.
- Awork group
- Bvirtual group
- Cfriendship group
- Dconsumer-action group
2Family members who control the flow of interruption about products and services into the family are called
- Agatekeepers
- Binfluencers
- Cdeciders
- Ddisposers
3All of these are used to describe the family life cycle EXCEPT:
- Asize of family
- Bage of family members
- Cmartial status
- Doccupation
4Although he/she would not be a member, an individual is more likely to try and emulate the actions of others who are included in his/her:
- Aprimary group
- Bsymbolic group
- Cformal group
- Dinformal group
5the societal marketing concept
- Afulfilled the needs of target consumer markets more effectively than competitors
- Bendeavors to satisfy the needs and wants of the target market in ways that preserve and enhance the well-being of consumers and society
- Cfills the marketplace with products that can be produced and sold cheaply
- Dcrafts messages to consumers that get them to buy products that do not meet their needs
6social class frequently serves as an
- Areference group
- Bpsychological crutch
- Ceconomic source
- Danthropological segment
7In determining the influence of the reference group in a particular purchase decision, marketers would want to know if the product was:
- Ahighly visible
- Bwidely purchased
- Cenvironmentally friendly
- Drarely purchased
8Role structure and decision making within the family appear to be most related to
- Apersonality
- Bincome
- Cculture
- Dwork experience
9The stage of the traditional family life cycle in which marketers of luxury products would likely be most interested would be the
- Ahoneymooners
- Bdissolution
- Cpost parenthood
- Dparenthood
10In the ___ approach to the measurement of social class, selected demographic/socioeconomic, variables are used to assign individuals to class membership.
- Aevaluate
- Bsubjective
- Cobjective
- Dreputitional
11Al Pafco and his next door neighbor earn the same amount of income, although Al is a teacher and his neighbor is a plumber. Despite the equality of income earned, patterns differ dramatically between the two families. The difference would be BEST explained in terms of a difference in:
- Aage
- Bethnic group
- Cvalues
- Dmartial status
12Pat Lewis' advice is widely sought out in regards to photographic products. However, he is rarely asked for advice regarding other products. Pat, like most opinion leader's influence which is:
- Alimited in duration
- Btransitory
- Cbased on social status
- Dproduct category-specific
13A _____ has the LEAST disruptive influence on established patterns of consumption. It involves the introduction of a slightly modified product rather than a new product
- Adiscontinuous innovation
- Bdynamically continuous innovation
- Ccontinuous innovation
- Dadaptive innovation
14When Snapple refused to reduce the level of sweetness before offering it to the Japanese market, it caused the sales to fail due to ____ problems.
- Adistribution
- Bpricing
- Cpromotional
- Dproduct
15The ____ process focuses on the process whereby an individual consumer makes the decision to accept or reject a new product
- Ainnovation
- Bopinion leadership
- Cdiffusion
- Dadoption
16The Acme corporation purposely designs its new products in the hopes of stimulating informal conversations. They are seeking
- Amass advertising
- Bsimulated conversation
- Cword of mouth communication
- Dpublicity
17In contrast to a salesman, which of the following characteristics of opinion leaders contributes the MOST to their credibility?
- Aneutrality
- Bpossession of information
- Cuser experience
- Dtechnical knowledge
18The ___ process includes three components: input, process, and output.
- Aimpulse purchase
- Broutinized response
- Cfamily branding
- Dconsumer decision making
19___ describes the strategy that encourages individuals to pass on a marketing message to others , creating the potential for exponential growth in the message's influence.
- Abuzz marketing
- Binternet marketing
- Cstrategic marketing
- Dglobal marketing
20Negative word of mouth is spread fastest
- Aat community events
- Bthrough the internet
- Cvia talk shows
- Din an editorial of a local newspaper
21Paul Mills is preparing to purchase a new car. Paul insists that an alternative must deliver at least 25 miles per gallon in order to even be considered. What is this rule?
- Anon compensatory
- Bsatisfying
- Cvia talk shows
- Dmaximizing
22Researchers who favor income as a measure of social class use either amount of income or ____ as an indicator.
- Avalue of assets
- Bsource of income
- Camount given to charity
- Dnumber of homes owned
23the learning of one's own or native culture is called:
- Aacculturation
- Benculturation
- Csymbolization
- Dnationalization
24A thirty minute commercial that appears to the average viewer as documentaries and therefore command more attentive viewing than obvious commercials are known as ____.
- Abroadcast media
- Binfomercials
- Cbuzz marketing
- Dproduct placement
25Marketing critics charge that the wide variety of brands available in many product categories amounts to expensive, wasteful "overkill" that tends to confuse the following core values would SUPPORT offering a wide variety of brand choices?
- Aprogress
- Befficiency and practicality
- Cfreedom
- Dachievement and success
26Sylvia Dobbs has decided that she should purchase a personal computer. She feels she is "starting from scratch" - with little to no knowledge of alternatives. Sylvia's decision would be BEST described as:
- Aroutinized response behavior
- Blimited problem solving
- Cextensive problem solving
- Devoked set analysis
27The Simms Corporation frequently employs free samples to introduce their new products. The firm is attempting to take advantage of the product's
- Acomplexity
- Bcompatibility
- Crelative advantage
- Dtrailability
28The degree to which a product or service is perceived as superior to existing substitutes makes it a factor in accepting or rejecting it faster. This is known as ____
- Arelative advantage
- Bcompatibility
- Cobservability
- Dcomplexity
29Jim Groto feels that the consumer is faced with too much information. He often employs short-cut rules for making decisions which, while not perfect, are likely results. Jim would be BEST described as following which kind of model:
- Aeconomic
- Bcognitive
- Cpassive
- Demotional
30If an individual has a lot of experience with a product, this tends to
- Aincrease the reference groups impact
- Bhave absolutely no relationship to the reference group's impact
- Cnot change the reference group's impact
- Ddecrease the reference group's impact
31The fact that Americans consume coffee as their primary "wake-up" drink and that the English seem to have tea in every occasion are examples of
- Aculture
- Bbeliefs
- Cattitudes
- Dpersonality
32The FTC can require companies that have misled consumers to run ____ which can sometimes result in distrust toward other products sold by the companies similar products sold by unrelated marketers
- Acovert advertising
- Bdeceptive advertising
- Ceducative advertising
- Dcorrective advertising
33If a fragrance were described as working with a woman's own body chemistry to create a somewhat different fragrance for each one who wore it, the approach would appeal to the core value of
- Ayouthfulness
- Bfitness and health
- Cindividualism
- Dachievement
34Downscale consumers are more brand loyal than upscale consumers because:
- Athey have found the brand that satisfies their needs best
- Bupscale consumers are never satisfied
- Cthey cannot afford to make mistakes by switching to unfamiliar brands
- Dthey have loyalty towards companies that target them specifically
35ABC corporation makes a stronger, more bitter coffee for the eastern parts of the US and a milder coffee for the southern US. This is an example of the use of _____ market segmentation
- Aethnic
- Breligious
- Cage
- Dregional
36Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's
- Aevoked set
- Binert set
- Cinept set
- Demotional set
37When it comes to age, research shows that
- Achronological age Is key
- Bhow people perceive their age is key
- Cethnic or racial subculture they belong to impacts the effects of age
- Dminimal impact on consumer behavior
38Kosher seals on food items are placed to cater to a ____ subculture
- Ageographic
- Breligious
- Cage
- Dnationality
39Marketers who are targeting their products at the "new age elderly" would be well advised to think of their potential market from the standpoint of their
- Aaccepted age
- Bhappy age
- Clook age
- Dcognitive age
40When differences in values, needs, and goals between countries are significant the best international marketing strategy to choose would be
- Aproduct standardization
- Bhigh touch/high tech
- Clocalized marketing
- Dglobal marketing
41In the model of consumer decision making, external influences (e.g. the marketing mix, and the sociocultural environment) that serves as sources of information about product would be considered to be
- Ainputs
- Bprocess
- Coutputs
- Dexperience
42Jim tried a different brand of barbecue sauce. The product was all right, but he felt that several other brands in the market were better. It is likely that the brand he tried was placed in Jim's
- Aevoked set
- Bpsychological field
- Cforgotten set
- Dinert set
43Jake learned what brands of food to buy at the grocery store by going grocery shopping with his mother as a child, watching her and imitating her. This is ____
- Aformal learning
- Binformal learning
- Cmedia learning
- Dtelevised learning
44The largest age subculture is the ----- subculture
- Ababyboomer
- Bgen x
- Ctwixters
- Dgen y
45"Country of Origin Effects" are all of the following EXCEPT
- Aperceptions of the quality of the products of the country names on the label
- Bexperience with the quality of the products of the particular country
- Cthe results of an international rating standard that assesses the quality of the major product categories
- Dthe concept that suggests that consumers use the country of origin to evaluate purchase options
46which of the following is not one of the four perceived age dimensions in the elderly market?
- Afeel age
- Bdo age
- Cinterest age
- Dreality age
47The idea of "global brands/local marketing" suggests that:
- Aa products marketing messages are the same in all markets
- Bthe products and the message are the same everywhere
- Cthere are no cultural differences to be stressed
- DA product is made the same for all markets, but positioned somewhat differently in different markets
48From a marketing standpoint, it is not the ritual that is important, but the
- Aresult of the ritualistic behavior on society
- Boutcome of the ritual
- Cconsistency of the ritual over time
- Dartifacts that are associated with the performance of the ritual
49A firm which sells one product, the same way, throughout the world is said to be engaging in
- Anational marketing
- Bmulti marketing
- Cglobal marketing
- Dunit marketing
50The process of determining to what extent the consumers of two or more countries are similar or different is most often referred to as
- Across-cultural analysis
- Bunit analysis
- Cglobal analysis
- Dcultural mapping
51If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing
- Apaid social media
- Bowned social media
- Ccovert social media
- Dexclusive social media
52____ is a service offered by Google that evaluates the effectiveness of websites and profiles their users
- Aspammers
- Bgoogle analytics
- Cbots
- Dnielsen
- Enone of the above
53Which capability is identified as the outstanding capability of mobile advertising?
- Ascreen size
- Buse of geographic locations to deliver contextually
- Cimproved use of referrals
- Dimproved use of cookies
54_____ is the measure of number of visitors to the website that have accessed the website's content
- Aunique visitor
- Bcost per unique visitor
- Creturn visits
- Dtime spent
55Google's most prominent use is ____
- Aits search engine
- Bits web search ads
- Cits online ads
- Dits mobile ads
Información
- Descripción
- Test sobre Sin título, creado por Katelynn Holliday el 18/12/2019.
- Autor
- Katelynn Holliday
- Idioma
- English
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- 0
- Historial
- Creado el 18 dic 2019 · actualizado el 18 dic 2019
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