Test
Public relartions Multiple choice questions
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Preguntas del test (45)
1The internet has changed public relations in what way?
- APR practitioners can put new on the Website for reporters to access anytime
- BBlogs provide an opportunity to communicate with publics and find target audience
- CPodcasting allows organizations to provide audio and video to the general public without the new media
- DAll of these
2YouTube, Flickr and Facebook are examples of what kind of collaborative media?
- ASocial
- BInteractive
- CSharing
- DNew
3The definition of community relations as a public relations function includes
- AThe goal of benefiting the organization only
- BThe goals of benefiting the community only
- CUnplanned, spontaneous participation with a community
- DParticipation with a community to maintain and enhance its environment
4Guerrilla tactics are which of the following?
- Aa wartime manoeuvres
- BIllegal
- Cnon-traditional communication vehicles
- Dnever successful
5The first task of investor relations is to _______________________
- Acreate and maintain investor confidence
- Bobtain support from SEC members
- Cfile and distribute paperwork to various stock exchanges
- Dmeet with company financial offers to strategize
6Social marketing involves
- Aorganizing social events to benefit a non-profit agency
- Bjoining social groups to promote an organization
- Cworking on behalf of a social cause that benefits society as a whole
- Dmarketing an organization to specific social groups.
7As part of its management function, public relations practioners might
- Adevelop new products
- Blayout new sales ads
- Cdetermine employee salary ranges
- Dassist in influencing or changing public policy
8A public is defined as a group of individuals or organisations who
- Awork for the same company
- Bhave a relationship with an organisation
- Cuse the same product
- Dare boycotting an corporation
9a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue
- Apublics
- Bproblems
- Crivals
- Dcompetitors
10Public marketing, advertising and marketing are_______________________terms
- Ainterchangeable
- Bdistinctly different
- Csynonymous
- Dall of the above
11Decision making in an organisation should include PR practitioners because:
- Athey're the only ones who know how to communicate the decisions with appropriate publicises and audiences
- Bthey are in charge of the social responsibility of the organization
- Cthey are at the highest levels of organizational leadership within the organization
- Dtheir ineraction with the organizations publics gives them insight into valid issues that may influence their decisions
12Public relations practitioners should be involved in managements decision making ________________.
- Aonly during crises
- Bduring the decision making process
- Conly after decisions have been made
- Donly if key publics will oppose the decision
13Which of the following is secondary research?
- Ausing company or public records and contacts
- Breviewing previously published or broadcast information
- Cusing focus groups or surveys
- Dinterviewing company officals
14The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________
- Aadvertising
- Bmarketing
- Cpublic relations
- Dall of the above
- Enone of the above
15The execution phase of the public relations process is known as ______
- Aplanning
- Bpropaganda
- Cevaluation
- Dresearch
- Ecommunication
16When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________
- Ainvestor relations
- Bcommunity relations
- Cemployee relations
- Dmedia relations
- Econsumer relations
17a group that can directly influence your organizations abilities to achieve its goals is known as _______________
- Aa secondary public
- Ba primary public
- Ca latent public
- Dan intervening public
- Ean aware public
18Most crises are ______
- Aunavoidable
- Btime consuming
- Cpredictable
- Dexpensive
- Edisastrous
19A tactic in marketing public relations is
- Abillboards
- Badvertising
- Cblogs and interactive websites
- Dall of the above
- Enone of the above
20What is lobbying
- Adirectly interacting to influence elected officials or government regulators and agents
- Bprotesting in Washington D.C. about a particular course
- Cthe enhancement of communication between investor-owned companies and their shareholders
21What is a focus group?
- Asmall groups of a targeted public who are interviewed for research
- Ba group of people chosen to be finalist for the next reality show
- Ca group chosen as the 'best of the best'
- Da group of people who want to go into public relations
22The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as
- Aviral marketing
- Bintegrated marketing communications
- Csatellite-delivered media
- Dvideo news conference
23Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?
- Aadvertising
- Bpublic relations
- Cdirect marketing
- Dsales promotion
24The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives
- Avalue mix
- Bintegrated dealer mix
- Cmarketing communications mix
- Dmarketing control mix
25Two major factors are changing the face of today's communications. One of these factors is the fact that
- Acosts of promotion are rising
- Bmass markets are fragmented and marketers are shifting away from mass marketing
- Cglobal communications are not growing rapidly enough
- Dmarcom managers have achieved more power and control
26____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages
- ANewspapers
- BTelevision
- CDirect mail
- DRadio
27Factors leading to the need to manage crises well include all the following EXCEPT
- ARound- the- clock cable news coverage
- BTabloid journalism techniques used by various media outlets
- CInsensitivity of those not affected by the immediate crisis
- DIncrease numbers and depth of crises affecting society
28Elements of 'issues management' include all the following EXCEPT:
- AAnticipated issues that are year or more away
- BImpact of external factors
- CImpact of internal factors
- DBottom-line orientation
29For a public relations function to gain acceptance for issues management, the must have approved from
- AThe director of human resources
- BTop management, particularly the CEO
- CThe marketing director
- DThe security director
30For risk communication to be effective, public relations people need to:
- Aencourage management to be part of the communications loop
- Banticipate the needs of media by approaching them with solid information before they approach you
- Ctake the matter seriously
- Densure the organizations deed match the words
31You can expect to sense or see all the following when a crisis strikes EXCEPT:
- AThe element of surprise
- BEvents escalate
- CTruly helpful politicians and observers
- Dsiege mentality
32'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:
- AOrganizations, particularly their management, increasing their efforts to be more open to their various constituencies
- Bmaking accounting procedure even more understandable to the SEC
- CCEOs committing to share profits with employees and shareowners
- DRenewed efforts to publish corporate codes of ethics
33Corporate social responsibility boils down to;
- Aproviding safe products that perform well and do not harm the environment
- Bproviding employees a safe, healthy work environment
- CAvoiding discrimination in hiring, promoting and retaining the best people for your organization
- DAll of the above
34Most publc relation analysis takes the informal form called:
- APrimary research
- BObjective research
- CAbstract research
- DSecondary research
35'Public relations' can be defined as
- AA collection of techniques for persuading people to buy products they don't need.
- Ba collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
- CPlanned are continuous communication to provide information about an organisation, issue or product to the public
- DPlanned and continuous communication to obscure the inadequacies of an organization or product
36Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?
- AInternal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
- BInternal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
- CInternal communications always are carious out by e-mail, and external communications always are carried out through the mass media
- DInternal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors
37Effective public relations practitioners first
- Asend as many press releases as possible to as many people
- Bdetermine which media outlines best serve their purposes
- Cask editors to promise to use their press release
- Dfind out which media have been most friendly to their client in the past
38Which of the following is Not among the reasons often cited by journalists for rejecting news
- Anews organisations move slowly and need plenty of time to rewrite the release
- Ba release received close to a deadline is likely to be thrown away
- Ca release received close to a deadline leaves news organisations with too little time to plan press coverage
- Da release received too close to a deadline is less likely to be published.
39If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is
- Aprobably one- side story
- Bstating the obvious
- Cfull of puffery
- Dreporting a contrived event
40Public relations is defined as __________ with an organization
- Amedia- communication function
- Bconsumer-community function
- Cleadership - management function
- Dmanagement-media function
41Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________
- Aamong an organisation constituent parts and publics
- Bso that hostile publics can be silenced
- Cin a attempt to make sure organizational secrets are not leaked
42Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?
- AThey are not newsworthy
- BThey are too well written
- CThey are sent to the wrong person
- DThey fail to include important informatio
43Newspapers, television and radio stations are examples of what kind of media?
- ASocial
- BInteractive
- CControlled
- DUncontrolled
44When selecting a company spokesperson, what matters most is that a person's ability to add ............ to the brand?
- AValue
- BCredibility
- CTrust
- DIntegrity
45Public relations professionals interact with which groups?
- AEmployees
- BStockholders
- CCustomers
- DAll of these are correct
Información
- Descripción
- Test sobre Public relartions Multiple choice questions, creado por matthewhart123 el 07/05/2015.
- Autor
- matthewhart123
- Idioma
- English
- Visitas
- 237
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