Test
STC Quiz 4
Preguntas del test (15)
1Successful public relations campaign planners know that audiences are:
- Astatic and unchanging
- Bunpredictable; likely to turn hostile
- Cdynamic and ever-shifting
- Dless diverse than they were a decade ago
- Emost likely to respond to the mass media
2Which of the following are examples of "prepackaged publics"?
- Aadvocacy groups
- Byouth markets
- Ceducational groups
- Dcharitable organizations
- Eall except B
3All of the following are general characteristics of seniors EXCEPT:
- Athey demand value in the things they buy
- Bthey pay little attention to fads
- Cthey are extremely health conscious
- Dthey have become experts in social media
- Ethey travel frequently
4Which medium is most effective for delivering a message that requires absorption of details?
- Aprint
- Bradio
- Ctelevision
- Dmovies
- Enone of the above
5Speed and mobility make this medium unique among major media. Which medium is it?
- Aradio
- Btelevison
- Cbillboards
- Dprint
- Emagazines
6________ generates the strongest emotional impact of any type of mass media.
- Amagazines
- Bpowerpoint
- CTV
- Dradio
- Epantomime
7A general characteristic of 21st century people is that
- Ait enjoys reading classic literature
- Bit has increasingly become more visually oriented
- Cit has a shorter attention span
- Dit is more politically active
- EB and C
8Why should PR professionals pay attention to diversity media?
- Amore white listeners and viewers are tuning into it
- Bmedia buys are much less expensive
- Cthe number of its constituents has expanded
- Dthe number and reach of minority media channels has increased
- Eboth C and D
9Global public relations is also called
- Ainternational consumer relations
- Bglobal marketing
- Cinternational public relations
- Dstakeholder public relations
- Ecrisis management
10The communication styles of Asian and Arab nations are considered:
- Ahigh context
- Blow context
- Cintercultural
- Din-dept
- Einterconnected
11To avoid alienating any segment of the press, new releases distributed in Malaysia should be distributed in:
- Aone language
- Btwo languages
- Cfour languages
- Denglish
- Eas many languages as possible
12When utilizing social media around the world, public relations practitioners must do everything EXCEPT:
- Achoose the right social network for the market
- Bclear social media initiatives with foreign governments
- Cfind out what people like
- Dlocalize content
- Einteract
13Which is NOT an activity of the United States Information Agency (USIA)?
- Astationing of public affairs officers at every American embassy
- Bpublication of books and magazines
- Cdistribution of American films and TV programs
- Dsponsoring tourism programs
- Eall of the above
14All legal, political, fundraising, public relations and lobbying consultants hired by foreign governments to work in the US must register with which of the following departments?
- ADepartment of justice
- Bdepartment of defense
- Cdepartment of commerce
- Ddepartment of transportation
- Edepartment of foreign transactions
15With regard to issues such as labor, health and the environment, nongovernmental organizations (NGO's) are perceived by the public as:
- Aless credible than news media
- Bmore credible than news media
- Cunderfunded and overzealous
- Dmore bureaucratic
- Eless strategic
Información
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- strat com quiz 4
- Autor
- strassam
- Idioma
- English
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