Adobe Analytics Certification Test

Descripción

Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.
Winona  Mortley
Test por Winona Mortley, actualizado hace más de 1 año
Winona  Mortley
Creado por Winona Mortley hace alrededor de 10 años
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Resumen del Recurso

Pregunta 1

Pregunta
What is a 'Single Page Visit'?
Respuesta
  • The number of visits where only one Page View has been recorded during the entire visit.
  • A single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
  • When the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
  • When the same value is recorded consecutively.

Pregunta 2

Pregunta
All metrics are available in all reports.
Respuesta
  • True
  • False

Pregunta 3

Pregunta
Page views do not include reloads and user’s clicks of the back button.
Respuesta
  • True
  • False

Pregunta 4

Pregunta
Choose the correct description of conversion variables (eVars).
Respuesta
  • Persistent variables that they hold their value for more than one page.
  • Non-persistent variables that track page level activity.
  • Provides information about who and what type of visitors are viewing the site.
  • Tracks roughly where a visitor is physically located.

Pregunta 5

Pregunta
What is the 'Next Page Flow' report?
Respuesta
  • A report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
  • A report that shows you, from a selected page, the pages visitors most often visited before the selected page.
  • A report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
  • A report that shows you, from a selected page, the next pages visitors most often visit after the selected page.

Pregunta 6

Pregunta
UTM codes are extra text added to the end of the URLs to track Internal Campaigns.
Respuesta
  • True
  • False

Pregunta 7

Pregunta
A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?
Respuesta
  • 1
  • 2
  • 3
  • 4

Pregunta 8

Pregunta
Props (Conversion variables) persist between pages.
Respuesta
  • True
  • False

Pregunta 9

Pregunta
What kind of value does 'Tracking Code' have?
Respuesta
  • Dimension
  • Date
  • Metric
  • Event

Pregunta 10

Pregunta
Which one of these should you use to block particular referring pages for your site?
Respuesta
  • Exclude by IP address
  • Internal URL filters
  • Configuration
  • Referring Domain

Pregunta 11

Pregunta
You can create a dashboard or a reportlet from any report.
Respuesta
  • True
  • False
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